Corona Extra®, the Official Import Beer of the Kentucky Derby
presented by Woodford Reserve, has announced a custom offering by
vineyard vines®, the Official Style of the Kentucky Derby. Earlier
this year, Corona signed on as a sponsor of the Kentucky Derby over
the next two years, when the race falls on Cinco de Mayo weekend.
“Corona is a brand everybody knows and loves, so with the eyes
on us as one of the official sponsors of the iconic race, we knew
we had to do it right,” said John Alvarado, vice president of
marketing for Corona Extra. “vineyard vines is synonymous with
Derby style and fits perfectly with Corona’s laid-back
attitude.”
The limited-edition collection includes Corona-inspired bow
ties, belts, scarfs and totes ranging from $44-$99.95. These items
are available now for purchase on www.CoronaUSAstore.com.
“Not only are we thrilled to be celebrating our eighth year as
the Official Style of the Kentucky Derby, but we are looking
forward to helping Corona bring the beach to their Cinco de Mayo
fiesta in the infield,” said Ian Murray, CEO and co-founder of
vineyard vines.
“Corona is synonymous with living the ‘Good Life’ and
celebrating the Kentucky Derby together is certainly an ‘Every Day
Should Feel This Good’ moment for us,” said Shep Murray, CEO and
co-founder of vineyard vines.
BRINGING ‘CORONA DE MAYO®’ TO THE KENTUCKY DERBY
INFIELDFans attending the “most exciting two minutes in
sports” will have the opportunity to kick off the unofficial start
to summer – Cinco de Mayo – in the infield at the brand’s
multi-level activation zone with ice cold Coronas, consumer
giveaways and unparalleled views of the race track.
There will also be a chance for fans to have a taste of victory
at Corona’s one-of-a-kind winner’s circle photo opportunity – a
replica of the real thing with a Corona twist! Everyone is
encouraged to post their celebration photos with #CoronaDeMayo.
Each year, the Kentucky Derby® draws in approximately 19 million
viewers and 160,000 attendees for one of the biggest sports events
in the country. It is North America’s oldest continuously-held
sporting event, having been run every year at Churchill Downs since
1875. The legendary race for 3-year-old Thoroughbreds offers a $2
million-guaranteed purse. The 144th running will take place on
Saturday, May 5, 2018.
Follow @CoronaUSA on
Twitter, Instagram and Facebook for more
information. As always, Corona encourages consumers to enjoy its
products and relax responsibly.
About Corona ExtraCorona Extra is a
pilsner-style lager with a golden hue that was first brewed in
Mexico in 1925. The refreshing flavor and carefree attitude of
Corona have made it the #1 imported beer in the U.S. and the #5
beer brand overall. 2016 was a record-breaking sales year for the
brand.
Corona has been helping consumers “Find their Beach” in the U.S.
since 1981. Corona Extra is exclusively brewed, imported and
marketed by Constellation Brands for the U.S. market.
About Constellation Brands Constellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the No. 3 beer company in the U.S. with high-end,
iconic imported brands such as Corona Extra, Corona Light, Modelo
Especial, Modelo Negra and Pacifico. The company’s beer portfolio
also includes Ballast Point, one of the most awarded craft brewers
in the U.S. In addition, Constellation is the world leader in
premium wine, selling great brands that people love, including
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino and The Prisoner. The company’s premium
spirits brands include SVEDKA Vodka, Casa Noble Tequila and High
West Whiskey.
Based in Victor, N.Y., the company believes that industry
leadership involves a commitment to brand building, our trade
partners, the environment, our investors and to consumers around
the world who choose our products when celebrating big moments or
enjoying quiet ones. Founded in 1945, Constellation has grown to
become a significant player in the beverage alcohol industry with
more than 100 brands in its portfolio; about 40 wineries, breweries
and distilleries; and approximately 10,000 talented employees. We
express our company vision: to elevate life with every glass
raised. To learn more, follow us on Twitter @cbrands and visit
www.cbrands.com.
About Churchill Downs RacetrackChurchill Downs,
the world’s most legendary racetrack, has conducted Thoroughbred
racing and presented America’s greatest race, the Kentucky Derby,
continuously since 1875. Located in Louisville, the flagship
racetrack of Churchill Downs Incorporated (NASDAQ:CHDN) offers
year-round simulcast wagering at the historic track. Churchill
Downs will conduct the 144th running of the Kentucky Derby
Presented by Woodford Reserve on May 5, 2018. The track’s 2018
Spring Meet is scheduled for April 28-June 30. An eight-time host
to the Breeders’ Cup World Championships, Churchill Downs will
again be the site of that event on Nov. 2-3, 2018.
www.ChurchillDowns.com.
About vineyard vinesvineyard vines®, a brand
best known for its smiling pink whale logo, was founded in 1998
on Martha's Vineyard when brothers Shep and Ian
Murray cut their ties with corporate America to start making
ties that represented the Good Life. In addition to signature
neckwear, vineyard vines offers a variety of clothing and
accessories for men, women and children. Products are sold in over
600 specialty and department stores worldwide, through a seasonal
catalog at 1.800.892.4982, online at vineyardvines.com and at over
ninety freestanding stores.
MEDIA CONTACT: John Manzo, Zeno Group
john.manzo@zenogroup.com
Photos accompanying this announcement are available at
http://resource.globenewswire.com/Resource/Download/b7d6cde1-0c92-4521-bc80-1562abbb20f4
http://resource.globenewswire.com/Resource/Download/ff9f7ec3-8bab-4d0b-8f9f-7a65a33e9a07
http://resource.globenewswire.com/Resource/Download/e647d3f4-4393-4267-bc89-88ae968a582d
A video accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/242a17d9-1c58-4ce3-b36a-f6464ce3c0ec
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