A Former Astronaut and A New York Times Bestselling Author Anchor The MaritzCX CXFusion Conference 2018
February 13 2018 - 10:00AM
Business Wire
Hundreds of the world’s top customer experience
professionals will gather in Las Vegas for “Driving Enterprise CX”
best practices, product discussions and networking at CXFusion
2018
The world’s biggest brands from automotive, financial services,
B2B, utilities, telecommunications and retail gather at the Aria in
Las Vegas April 10-12, 2018 for MaritzCX’s annual customer
experience (CX) conference, CXFusion.
The three-day event offers workshops, breakout sessions and
panels focused on driving effective CX throughout the enterprise,
with a special focus on connecting CX to business metrics and
taking actions that impact the results of CX. Other topics include
pushing effective CX into the executive team, understanding emotion
and sentiment tracking, designing successful surveys, driving
employee engagement, and aligning CX goals across the enterprise.
Attendees will take away critical skills and have the opportunity
to earn certification in Voice of the Customer (VoC), dashboard
design and journey mapping.
Opening the conference, behavioral economics researcher, author,
and associate professor of marketing at New York University’s Stern
School of Business Dr. Adam Alter explores how our environment
affects our mood and social interactions. He is known for his New
York Times best-selling book “Irresistible” that examines how
smartphones and other screens are shortening our attention spans to
be less than that of a goldfish and causing us to be less happy.
His other bestseller, “Drunk Tank Pink” studies the effect of
environment on our feelings and behavior. The title came from the
experiment of using drunk tank pink paint in jail cells, visiting
teams’ locker rooms and bus benches that delivered a calming,
pacifying effect those encountering the color.
Keynoting the closing session, Mike Massimino former NASA
astronaut renowned for sending the first Tweet from space,
engineer, author and guest star on CBS’s The Big Bang Theory,
shares stories of triumphs and tragedies and provides his personal
perspective on tapping inspiration, leadership and perseverance to
overcome challenges to achieve a goal—in business and life.
Mike Sinoway, president and CEO of MaritzCX discusses the future
of enterprise CX and Charlotte Blank, chief behavioral officer at
MaritzCX reveals behavioral based-CX best practices for popular
topics like customer privacy, data sharing and being on the right
side of “helpful versus creepy.”
During the conference, MaritzCX will discuss new products and
services, and facilitate attendee interaction with key executives,
sponsors and presenters.
Winners of the second annual CX Elite Awards will also be
announced. The CX Elite Awards honor customers for organizational
transformation, integration of digital and ROI from their CX
programs.
Registration for CXFusion 2018 is open, with early bird
registration ending Feb. 16, 2018. CXFusion is geared for CX
experts, VoC, employee engagement, marketing, HR and customer
retention practitioners, customer intelligence analysts, market
researchers, line of business managers and operations
specialists.
About MaritzCX®
MaritzCX is customer experience (CX) management for big
business. High-value CX programs are critical for every
organization. We combine CX software, data and research science,
deep vertical market expertise, and managed program services to
help accelerate client success. CX programs that are most impactful
drive the right kind of actions throughout the company and support
a strong business case. MaritzCX seeks to partner with companies
that insist on effective and high-ROI CX. Our customers include
global brands from the Automotive, Financial Services, Travel &
Hospitality, Consumer Technology, Telecom, Retail, B2B, Energy and
Utilities industries.
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Penna PowersStephanie Miller,
801-209-8634smiller@pennapowers.com