LOS ANGELES, June 22, 2018 /PRNewswire/ -- Don Francisco's Coffee, one of the top 10
national leading coffee retail brands, is inviting java lovers to
stay cool this summer by taking its new Organic Cold Brew on the
road in a "Coffee Moments" tour aimed at celebrating one of
America's favorite daily rituals.
The tour will feature Don
Francisco's Coffee mobile, which will travel to outdoor
festivals, making stops throughout California, Colorado, Arizona, Idaho, Oregon, and Washington. Fans who stop by will be able to
sample the company's delicious Cold Brew, participate in fun photo
opportunities that celebrate "Coffee Moments " and win cool
prizes.
"We are a fourth generation coffee family, so for us every day
is filled with coffee moments; However, we know that many coffee
lovers have their special and unique coffee moments too – whether
it's a first date, or catching up with an old friend or even a
quiet car ride with a travel mug," commented Lisette Gaviña Lopez,
marketing director for F. Gaviña & Sons, Inc., makers of
Don Francisco's coffee brand. "And
as the weather gets warmer, cold brew coffee is a great new option
for those summer coffee moments."
Don Francisco's Coffee Organic
Cold Brew, which is available in grocery stores across the West
Coast and online on Amazon, Sprouts, and Donfranciscos.com, joins
the brand's other gourmet coffee varieties, including single serve,
espresso, flavored ground coffees, and whole bean options, among
many others.
The new line comes as coffee consumption is rising in
the United States. According to
the National Coffee Association, 64 percent of Americans drink a
cup of coffee every day, up from 62 percent in 2017--the highest
percentage since 2012.
The cold brew craze is contributing to that increase. In a span
of just 12 months, U.S. sales of cold brew were up about 80
percent, Bloomberg reported last year. Total U.S. retail sales
of refrigerated cold brew coffee grew 460 percent from 2015 to
2017, reaching an estimated
$38.1 million.
"Cold brew is certainly gaining popularity, but it is still a
fairly new concept, especially when it comes to making it at home.
Some often confuse it with iced coffee. Our 'Coffee Moments' Tour
provides a unique way to share our cold brew coffee and recipes,
get feedback, and connect with fans to become part of their 'coffee
moments'," Gaviña remarked.
To kick off the "Coffee Moments" truck tour, Don Francisco's Coffee recently hosted a VIP
coffee experience at its flagship Don
Francisco's Coffee Casa Cubana café in downtown Los Angeles. At the event, hosted by Kat Shin
of @KatEatsLA, food and lifestyle influencers learned about
roasting, cupping, latte art, how to make a variety of cold brew
recipes, and what food items to pair them with – all captured in
Instagram-worthy "coffee moments" which can be seen by following
the #MyCoffeeMoment hashtag on Instagram.
The Coffee Moments tour's first official stop will be at the
Arroyo Seco Festival in Pasadena,
CA, on June 23-24. Fans can
track the truck by following @Donfranciscos on Facebook and
Instagram and @Don Francisco on
Twitter, as well as via the hashtags #MyCoffeeMoment and
#DonFranciscosCoffee.
For more information on how to make cold brew, check out this
video on Don Francisco's YouTube
channel: https://www.youtube.com/watch?v=iFieLuZ6pgc
For more information on cold brew, including cool new summer
recipes, visit: https://www.donfranciscos.com/shop/cold-brew
About Don Francisco's
Coffee
Don Francisco's Coffee
is a leading California retail
brand owned by F. Gaviña & Sons, Inc. Based
in Vernon, CA, it is one of the largest family-owned coffee
companies in America and the nation's largest privately-held
minority roaster. The family's unmatched coffee experience, as
coffee growers and roasters, dates back 150 years to the family's
humble beginnings in the rich coffee-bearing soil of Cuba, and has paved the way for a strong
presence in wholesale and retail accounts across the country. To
learn more about Don Francisco's
Coffee, please visit www.donfranciscos.com.
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SOURCE Don Francisco's Coffee