Channel V Media Named Gold Stevie Award Winner in 2018 American Business Awards
May 16 2018 - 1:02PM
Business Wire
Communications Agency Recognized for Its Work
with AI Company Albert in Establishing a Market for Artificial
Intelligence in Business in the United States
Channel V Media (CVM), a PR and content marketing agency that
specializes in launching and building market momentum for
fast-growing and visionary companies, has been named a Gold Stevie®
Award winner in The 16th Annual American Business Awards. The
company took top honors in the “PR Campaign of the Year
(Business-to-Business)” category for its work bringing
artificial intelligence platform Albert, created by Albert
Technologies (LSE: ALB.L), to market.
In 2016, Channel V Media introduced Albert to the U.S. market
ahead of other soon-to-launch business artificial intelligence
technologies. In 2017, the agency’s public relations strategy
evolved from introducing AI to a business community that was at
best unfamiliar with it, and at worst skeptical of it, to driving
mainstream adoption of the increasingly in-demand product.
CVM was honored by the American Business Awards for the success
of its four-tier 2017 strategy: 1) educating the industry and
defining the AI message for emerging companies; 2) securing market
validation; 3) making Albert one of the most highly visible AI
platforms in the world; and 4) introducing AI into broader business
and technology conversations.
In praising Channel V Media, the Stevie® Award judges noted, “AI
is generally looked upon with great skepticism. To be on top of
market giants such as Oracle and Salesforce is no small feat.” They
also recognized that “finding the through-line connection for
Albert to IBM Watson and Salesforce was a great play. When you can
‘connect the dots’ for media and consumers, that is the green light
to success.” And they applauded Channel V Media’s “creative,
decisive and – very importantly – result-rendering campaign.”
“When we set out to bring Albert to market in 2016, we quickly
saw that media and marketing end users weren’t prepared to have a
conversation about how artificial intelligence could benefit
businesses,” said Gretel Going, President of Channel V Media.
“Reporters and analysts were initially reluctant to tell the AI
story to readers, and some wondered whether AI was a fad. Now,
artificial intelligence feels almost mainstream. We’re happy to be
recognized for the part we played, along with Albert and some
forward-thinking reporters, to break down those upfront
barriers.”
This year’s competition saw more than 3,700 nominations from
organizations of all sizes and industries. The list of 2018 Stevie
winners are available at https://stevieawards.com/aba/.
About Channel V Media
Founded in 2008, Channel V Media (CVM) is an award-winning
communications and content marketing agency that specializes in
launching and building market momentum for fast-growing media,
technology and consumer companies. CVM builds awareness for
companies and their products, develops C-suite leaders into
industry visionaries, positions clients to be among the most vocal
in high-value conversations and drives inbound leads. Clients
include Albert, Bluecore, Grapeshot, iQ Media, Fortune & Frame
and others.
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Channel V MediaKieran Powellkieran@channelvmedia.com