The exquisite, rare fruit showcases Fresh
Del Monte's innovation and leadership in pineapples
and is available in very limited quantities.
Rubyglow™
pineapples are coming to North
America by popular demand, following January
launch in China, timed to Lunar
New Year.
CORAL GABLES, Fla. ,
May 2,
2024 /PRNewswire/ -- Lovers of rare exotic fruit
can soon enjoy a new, brightly-colored fresh pineapple, thanks to
Fresh Del Monte Produce Inc.
This week, by popular demand, the global produce giant
officially introduces Rubyglow™ pineapples to the
U.S. market after an initial January launch in China that prompted a global waitlist.
Featuring a deep red outer shell, bright yellow flesh, and a
distinct sweet flavor, Rubyglow™ pineapples are a new
variety of the popular tropical fruit and the most exclusive,
high-end pineapple offered by Fresh Del Monte.
Rubyglow™ pineapples will be available nationwide
through select regional grocers and online from specialty produce
retailers. Offered as an ultra-premium luxury 'designer' fruit that
appeals to high-end consumers, Rubyglow™ pineapples
expand Fresh Del Monte's lineup of innovative pineapples.
"As the global leader in fresh pineapples, Fresh Del Monte
offers an extensive lineup of different varieties, from traditional
to extra sweet versions, in various sizes from personal to
sharable, giftables such as Pinkglow® pineapple – the
world's only pink pineapple – and now Rubyglow™
pineapple, the latest showcase of our innovation and leadership in
this category," said Melissa Mackay,
Fresh Del Monte's Vice President of Marketing, North America. "With its distinctive bright
red shell and extra sweet taste, Rubyglow™ is the
ultimate exotic fruit – an exclusive, limited-availability
pineapple that is sure to impress as a unique gift or served as a
creative way to entertain guests."
Grown in Costa Rica after a
15-year development period, the Rubyglow™ pineapple has
a registered plant patent in the United
States. It is a cross between a traditional pineapple and a
Morada variety, producing a hybrid fruit through traditional
crossbreeding techniques. It takes two years to grow each
Rubyglow™ pineapple, which are then naturally ripened on
the plant and sold crownless in elegantly designed packaging. This
complicated and time-consuming cultivation cycle – coupled with
limited seed supply – are the reasons behind the scarcity of
Rubyglow™ pineapples in the U.S. market and
globally.
"From the intricate growing process to the distinct color, sweet
taste and elegant packaging – every detail of the
Rubyglow™ pineapple is meticulously crafted to deliver a
premium experience," explained Mackay. "This exquisite tropical
fruit is another gem in crown and we are thrilled to introduce this
groundbreaking pineapple to North
America."
Fresh Del Monte has been leading
pineapple innovation since the 1990s, and the company now offers
pineapples in many different varieties and sizes to provide
consumers with a broad range of options. The company's lineup of
innovative fresh pineapples includes:
- Del Monte Gold®
Extra Sweet Pineapples, which are twice as sweet as traditional
varieties and feature a beautiful golden flesh, available in
multiple sizes including the Grandissimo Gold® grand
pineapple.
- Honeyglow® pineapples, which are
hand-harvested at peak sweetness and ripeness and includes regular
sizes and smaller options such as the Mini Honeyglow®
pineapple and Precious Honeyglow™ pineapple.
- PINKGLOW®, Fresh Del Monte's proprietary
variety of bright pink pineapples
- Del Monte Zero™ carbon neutral
pineapples, which are certified by SCS Global Services.
As with all Del Monte®
pineapples and other Fresh Del Monte products, Rubyglow™
pineapples follow sustainable practices for planting, harvesting,
and transporting.
Del Monte®
Rubyglow™ Pineapples will be available directly from
select grocery and fresh produce retailers nationwide, with pricing
set by retailers. More information is available
at Freshdelmonte.com/rubyglow/. Retailer inquiries for
Del Monte®
Rubyglow™ Pineapples can be directed to
salesinquiry@freshdelmonte.com.
For more information on Fresh Del Monte, including products,
recipes and promotions, please visit DelMonteFresh.com.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is
one of the world's leading vertically integrated producers,
marketers, and distributors of high-quality fresh and fresh-cut
fruit and vegetables, as well as a leading producer and distributor
of prepared food in Europe,
Africa, and the Middle East. Fresh Del Monte Produce Inc.
markets its products worldwide under the DEL MONTE® brand (under license from
Del Monte Foods, Inc.), a symbol of product innovation, quality,
freshness, and reliability for over 135 years. The company also
markets its products under the MANN™ brand and other related
trademarks. Fresh Del Monte Produce Inc. is not affiliated with
certain other Del Monte companies
around the world, including Del Monte Foods, Inc., the U.S.
subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh
Del Monte Produce Inc. is the first global marketer of fruits and
vegetables to commit to the "Science Based Targets" initiative. In
2022, 2023, and 2024, Fresh Del Monte Produce was ranked as one of
"America's Most Trusted Companies" by Newsweek based on an
independent survey rating companies on three different touchpoints,
including customer trust, investor trust, and employee trust. The
company was also named a Humankind 100 Company for two consecutive
years by Humankind Investments, which recognizes companies that
substantially impact areas such as access to food and clean water,
healthcare, and digital services. Fresh Del Monte Produce Inc. is
traded on the NYSE under the symbol FDP.
Media Contacts:
Collin Whitley
Rocket Launch PR for Fresh Del Monte
cwhitley@rocketlaunchagency.com
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SOURCE Fresh Del Monte Produce, Inc.