- Playlists include 140 hours of uninterrupted music with
1,500 songs produced by songwriters who are 100% Costa
Rican.
- Partnership between ACAM and esencial COSTA RICA responds to the need to give
national music a greater presence among the Costa Rican
population.
SAN JOSÉ, Calif.,
May 2,
2024 /CNW/ -- The Association of Composers and
Musical Authors of Costa Rica
(ACAM) developed the project "Ponele Play", in order to make music
composed by local authors more widely known on the platform
Spotify. The initiative, which the nation brand esencial
COSTA RICA supports through
promotion and dissemination, consists of the generation of several
playlists with music that is 100% Costa Rican.
These playlists, classified by popular places and activities
among ticos (Costa Ricans), compile 140 hours of play
through 1,500 songs produced in Costa
Rica. Notable playlists include: "Puerto viejo por pista",
"Chivo", "Tarde en el Francia", "Yodito a las 4", among other
lists, which are available on the ACAM Costa Rica profile
on Spotify, the third most used entertainment platform in the
country, according to the 2023 Report on the Use of Digital
Platforms in Costa Rica from the
University of Costa Rica
(UCR).
"We are very proud of the response that esencial
COSTA RICA has had from day 1. The
fact that an entity of such relevance is interested in
disseminating the work of national artists indicates that we are on
the right track in terms of musical production," commented
Elizzabeth Naranjo,
singer-songwriter and project director.
Adriana Acosta, Director of the
nation brand esencial COSTA
RICA commented that, "We are proud to support initiatives
such as 'Ponele Play' that promote the musical diversity in our
country and the talent of Costa Ricans, which is one of the pillars
that our brand promotes. These playlists curated by ACAM are a
window into the talent and creativity of our local artists and
composers. We firmly believe in the potential of our music to
transcend borders and enrich experiences, and we are committed to
continue collaborating in projects that promote the dissemination
and recognition of our cultural identity, nationally and
internationally."
This partnership between ACAM and esencial COSTA RICA responds to the need to give
national music a greater presence among the Costa Rican population.
To do this, we will also promote a campaign on different digital
platforms, showing tica (Costa Rican) music playlists for
every occasion: Ponele Play (youtube.com).
Artists who are interested in submitting their compositions, and
are previously registered in ACAM and uploaded to Spotify, to be
played in these playlists, may do so through the following
link: https://forms.gle/69ytBbnCVzUh3hyv6. An external team
chosen by ACAM curates the playlists. The team looks at the works
to ensure composition, interpretation and production quality, as
well as to ensure quality recordings that fit within the genres of
each playlist.
Contact: Ofelia Fernández
Valverde, ofernandez@procomer.com and Esteban Chaves
Trejos, echaves@procomer.com.
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SOURCE Promotora de Comercio Exterior