Reddit Inc (RDDT) Quote

It's not just you: Reddit is taking over Google
EXCERPT
Hugh Langley Apr 17, 2024,
BUSINESS INSIDER



* Google's AI search engine and the rise of forum posts like Reddit and Quora are upheaving SEO.
* Google's shift to promoting more human, helpful sites has led to a surge in traffic to Reddit.
* This rise in Reddit's visibility is being exploited by spammers, raising concerns.


If you think you've been seeing an awful lot more Reddit results lately when you search on Google, you're not imagining things.

The internet is in upheaval, and for website owners the rules of "winning" Google Search have never been murkier.

Google's generative AI search engine is coming from one direction. It's creeping closer to mainstream deployment and bringing an existential crisis for SEOs and website makers everywhere.

Coming from the other direction is an influx of posts from Reddit, Quora, and other internet forums that have climbed up through the traditional set of Google links.

Data analysis from Semrush, which predicts traffic based on search ranking, shows that traffic to Reddit has climbed at an impressive clip since August. Semrush estimated that Reddit had over 132 million visitors in August 2023. At the time of publishing, it was projected to have over 346 million visitors in April 2024.


Organic search traffic to Reddit over the past two years Semrush


None of this is accidental. For years, Google has been watching users tack on "Reddit" to the end of search queries and finally decided to do something about it.

Google started dropping hints in 2022 when it promised to do a better job of promoting sites that weren't just chasing the top of search but were more helpful and human.

Last August, Google rolled out a big update to Search that seemed to kick this into action. Reddit, Quora, and other forum sites started getting more visibility in Google, both within the traditional links and within a new "discussions and forums" section, which you may have spotted if you're US-based.

The timing of this Reddit bump has led to some conspiracy theories. In February, Google and Reddit announced a blockbuster deal that would let Google train its AI models on Reddit content. Google said the deal, reportedly worth $60 million, would "facilitate more content-forward displays of Reddit information," leading to some speculation that Google promised Reddit better visibility in exchange for the valuable training data. A few weeks later, Reddit also went public.

A Google spokesperson told BI: "Our agreement with Reddit absolutely did not include ranking its content higher on Search."

Indeed, SEO experts have watched this Reddit bump since August when Google rolled out a crucial search update six months before the deal was announced.

It's not just Reddit. Q&A forum Quora is getting a huge visibility bump in Google search results, per Semrush and Sistrix data. Google says "hundreds" of other forums and communities across the web are also getting the bump.

Still, given Reddit's size, its rise is the most noticeable. Per Sistrix data, Reddit is now as visible in top Google Search results as Instagram.


Reddit's visibility in Google Search now matches that of Instagram Sistrix


Steve Paine, marketing manager at Sistrix, called the rise of Reddit "unprecedented."

"There hasn't been a website that's grown so much search visibility so quickly in the US in at least the last five years," he told Business Insider.

Right now, Reddit ranks high for product searches. Reddit's main competitors are Wikipedia, YouTube, and Fandom, Paine said, and it also competes in "high-value commercial searches," putting it up against Amazon. The "real competitors," he said, are the subreddits that compete with brands on the web.


Giving the people what they want

Why is Google doing this, and why now?

The company's stance here is simple: it's giving users what they want.

"Our research has shown that people often want to learn from others' experiences with a topic, so we've continued to make it easier to find helpful perspectives on Search when it's relevant to a query," a Google spokesperson told BI. "Our systems surface content from hundreds of forums and other communities across the web, and we conduct rigorous testing to ensure results are helpful and high quality."

A Lady Gaga Google Search shows how AI is upending the world's most profitable online business. 'Site owners are terrified.'
Responding to a post on X, Google search liaison Danny Sullivan said users not only like seeing "forum content" but that they "proactively seek it out."

This shift in search behavior has already been happening for several years. In July 2022, Google's search head Prabhakar Raghavan said younger users were turning to alternative sources such as TikTok and Instagram for information and recommendations. Last year, during the Reddit blackout in June, Google Search got considerably worse.



TRUISM ENDORSED

If Facebook has a market cap of 1.3 trillion we should be worth 100 billion which is less then %10 the value with ten times the active users. Just saying.

$8 here we come lol

$80 here we come

Getting pricey for the calls. We shall see. Cheers.

$7 here we come

$70 here we come!

RDDT chart
Reddit, RDDT, CEO Steve Huffman sold Reddit shares worth $16 million, CTO Christopher Slowe sold $6 million, and COO Jennifer Wong sold $16 million per my Unusual Whales eletter

Now MoMo Bid’s 37 and 68 Ask L2 $RDDT Reddit Apes! #RDDTcoin

$RDDT Grabbed Some @54.50 AH MoMo BATS @ 52 Bid & 56.24 Ask L2 Reddit Apes!

Filled! $RDDT #RDDTcoin Reddit Apes!

Limit Order Buy Bid @57 AH $RDDT Let’s See If It Fills… #RDDTcoin Reddit Apes!

Ha She Likes The Attention! $RDDT

I’d expect be difficult for some reaching bottom of that cookie jar.

She has a big u know what ! Hahahahaha!

Cathie Wood's ARK Invest scoops up nearly 10,000 Reddit shares in debut $RDDT RDDTcoin https://www.reuters.com/markets/us/cathie-woods-ark-invest-scoops-up-nearly-10000-reddit-shares-debut-2024-03-22/

$RDDT Gsco MoMo Bid @ 57.8 Ask @ 60.4 L2 $RDDT #RDDTcoin

HaHa yeah buddy $RDDT

Thank You for the article and It says “Do Not Be Late” HaHa! $RDDT #RDDTcoin

Here is your daily bottom, load it up bitches

Nice

Ha! "RDDTcoin" made me look.
Reddit Coin Soars 70% on Reddit IPO
https://captainaltcoin.com/reddit-coin-soars-70-on-reddit-ipo-gfox-in-presale-final-stage/

Mars $RDDT

Thank You, Same To You As Well! $RDDT #RDDTcoin

RDDT IPO excitement to cool around $25 - 30 max. - enjoy it the week

I am more than 50% in profit

Grabbed some this morning.

Reddit Day ranges

3-21-24 (IPO) 45.05 - 57.80
3-22-24 (Friday) 45.34 - 51.00
3-25-24 (Monday) 46.08 - 61.94
3-26-24 (Tuesday) 62.00 - 74.90 (so far)

money tree

surprised this board isn't #1

46.76

Enjoy the ride!

Rome wasn't built in a day.

Reddit Day ranges

3-21-24 (IPO) 45.05 - 57.80
3-22-24 (Friday) 45.34 - 51.00
3-25-24 (Monday) 46.08 - 61.94

What is happening? To the moon or nah?

Cool! $RDDT Redditors and Apes! Free Ross!

these shares are thinly traded. the only that matters how much billions did company raised in the ipo. and how much the company is selling shares or how much money is put into the stock. the market capitalization is irrelevant in the short term The company only has $800 million/year revenue which is a lot for website to post reviews. What if all the users abandon the website like yahoo and nobody use it anymore or ad market collapses. thinning out as ad market is limited .Reason for the collapse is too many content chasing limited ad dollars. everybody is getting into the ad revenues. netflix, and once subscription is want a piece of the dwindling ad pie.

tik tok would be dumb to refuse 100 billion if some US company was serious to buy it. it is home run for tik tok investors it sold the US business for 100 billion you saying tik tok is worth 500 billion???

10 billion market capitalization for a website that makes money off user content. and pays nothing to users. Ads don't pay either if the audience doesn't buy

Reddit's Successful IPO Puts These ETFs in Focus
Written by Sanghamitra Saha for Zacks ->March 25, 2024 — 07:16 am EDT
LINK


The popular social media platform Reddit RDDT celebrated a triumphant entry to the New York Stock Exchange on Thursday, with its shares skyrocketing 48% on debut, reaching a market capitalization of $9.5 billion. Reddit's success, marked by selling $748 million in shares, has ignited hopes for a revived IPO market, which has been sluggish since 2021. Shares slumped 8.8% on Friday, probably on profit booking.

ETFs in Focus

The market debut of Reddit could pave its entry into a number of ETFs in the coming days. Investing in IPO ETFs could be a compelling way to enter the IPO business without directly investing in individual companies. IPO ETFs are funds that invest in a basket of companies that have recently gone public, providing diversified exposure to the IPO market. Plus, the stock may be included in several sector ETFs that align with the space Reddit operates in.

These ETFs include Renaissance IPO ETF IPO, First Trust US Equity Opportunities ETF FPX, Communication Services Select Sector SPDR Fund XLC, Global X social media ETF SOCL, Invesco NASDAQ Internet ETF PNQI and Invesco AI and Next Gen Software ETF IGPT.

Reddit’s User Metrics and Engagement

In the three months leading up to December 31, 2023, Reddit boasted an average of 73.1 million daily active users and 267.5 million weekly active users. The platform also noted the presence of over 100,000 active communities and a remarkable 1 billion cumulative posts. These metrics underscore Reddit's broad user base and vibrant community engagement.

Strategic Partnership With Google and Valuation

Before its IPO, Reddit secured a strategic partnership with Alphabet's Google (GOOGL), indiacting its intent to leverage artificial intelligence capabilities. The deal, estimated at $60 million annually, highlights Reddit's commitment to enhancing its platform.

The deal allows Google to train AI models on its posts. Moreover, Sam Altman, renowned for his role at OpenAI, has invested over $60 million in Reddit, securing a 9.2% share of the voting power within the online discussion platform.

Reddit's journey to the public market reflects a broader transformation for the platform, from a fringe community to a mainstream discussion hub. Despite initial reservations, Reddit's IPO has been well-received, indicating robust public investor interest in new listings, even for unprofitable entities like Reddit.

Financial Windfall for CEO Huffman

The IPO proved lucrative for Reddit's CEO, Steve Huffman, who sold a significant portion of his shares, netting $17 million. The need to attract advertisers and satisfy Wall Street expectations has led Reddit to a shift toward a more controlled and profitable model. AI technology has become a crucial point in Reddit's strategy, as indicated in its recent IPO prospectus.

social media websites come and go. look at tik tok it came out of nowhere in 2020 and now top 20 app.
yahoo was dumb to refuse the 40 billion offer when microsoft offer to buy it in 2010
reddit either got greedy and no reason why it didn't ip on 2021 it could gotten billions in cash or market value of 40 billion if it ipo in 2021 when investor cash was everywhere chasing assets. or asset now the market is more back to earth and companies are valued more traditionally and not speculation of pipe dreams

CNA Explains: Reddit's gone public. What does it mean for users?
BY Davina ThaM Mar 25, 2024 06:00AM
(Updated: 25 Mar 25, 2024 10:19AM)
LINK




The trading floor of the New York Stock Exchange prepares for the social media platform Reddit's initial public offering on Mar 21, 2024 in New York City. (Photo: Getty Images/Spencer Platt via AFP)

Hell yes dude!!! Blue skies up ahead!!!

Oh yeah! Ok powder loaded money

FOXO dude!!! Shorties are all ready to jump of the bridge

They’re measured the same

Apples and grizzly bears are not the same.

I bought Facebook @ 38! $RDDT

Almost bought $70k worth at market open but canceled.

We will see if that was a correct move.

I love Reddit but it will take a dime from me as reader of threads in the platform.

Before Close Filled 1! $RDDT RSI 10 Screaming Buy @45.83 Three More Set Up…