WESTON, Mass., July 12, 2016 /PRNewswire/ -- Monster (NYSE:
MWW), a global leader in connecting people to jobs, and Brandwatch,
the leading social intelligence company, today announced the
results of their second annual Monster and Brandwatch Job Report, a
social media study of job sentiment and corresponding interactive
infographic on the insights. Revealing where people love and hate
their jobs the most in the U.S., the study also analyzed exactly
who, what, when, where and why people take to Twitter to discuss
how they feel about their jobs, and how those findings differ from
the 2015 report.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7872051-monster-brandwatch-job-report-2016/
"Perception of professional happiness is continuously evolving,
influenced by a variety of external and personal factors. These
range from uncertainty driven by volatile financial markets and the
US presidential election, to work environment and employee
benefits," said Matt Anchin, Senior
Vice President, Global Communications and Content at Monster. "The
latest data shows some drastic changes compared to last year's
report, indicating that people are potentially approaching their
work lives differently. Additionally, whether you are a job seeker
looking for a new opportunity with high happiness potential or are
an employer trying to increase employee satisfaction, it seems that
the adage 'location, location, location' may just be the most
important thing to consider."
Where do the lovers and haters live?
The most significant insight of the 2016 study is that overall
US state population is now a key indicator of job satisfaction. In
seven out of the 20 least-populous US states, as ranked by the US
Census Bureau, people are tweeting about loving their job at a
higher ratio to hating their job:
- Idaho
- Montana
- North Dakota
- Vermont
- Utah
- Maine
- Alaska
- Washington
- Minnesota
- Tennessee
At the same time, the top 10 states in which people on Twitter
hate their job at a higher ratio than loving their job are
consistent with last year's results. All are exclusively in the
Eastern half of the US, and eight of last year's 10 lowest-ranked
states made a showing again this year. Furthermore, three of the 10
most populous states in the country according to the US Census
Bureau – Michigan, Ohio and Florida – appear on this list, suggesting that
population size significantly impacts job hate in addition to job
love:
- Michigan
- Virginia
- West Virginia
- New Jersey
- Ohio
- Maryland
- Louisiana
- Florida
- Connecticut
- Delaware
When are people loving and hating?
During this study, conducted April 2015-March 2016, Monster and
Brandwatch also analyzed how social media job sentiment varied by
specific months and days.
While July remains the most hated month of the year, October is
now the most loved month, a change from last year's top month for
job love, November.
There has also been a shift in the days of the week that U.S.
workers tweet most positively about work, with Thursday overtaking
Friday as the day with the highest job love-to-hate ratio.
"With the ever increasing popularity of social media platforms,
it's becoming more and more common for people to publicly share
their opinions about anything and everything – both personal and
professional – at incredible scale. A collection of social media
mentions is an extremely interesting dataset, because it gives you
a rare opportunity to evaluate an audience's natural and unfiltered
opinions on a topic," said Amy
Barker, Head of Analytics at Brandwatch. "This study
revealed that workplace social dynamics appear to also now play a
greater role in job sentiment. Workers tended to refer to 'people'
in conversations where both job love and job hate is expressed.
This suggests that it's not always about the work, the pay, or the
office, but about who you spend every day with."
Building on data and insights from the 2015 Monster and
Brandwatch Job Report, Monster and Brandwatch used Brandwatch
Analytics to analyze and compare more than 2 million
English-language tweets across both reports, searching for
conversations that included words and phrases indicating loving or
hating their jobs. In-depth analysis within the study also utilized
Monster data on the top skills and job titles in the US. For the
full report, including details on the top jobs and job skills in
each state, gender demographics of loving vs. hating US jobs, and
why people hate their jobs, visit the Monster and Brandwatch
Job Report.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE:
MWW) is a global leader in connecting people to jobs, wherever they
are. For more than 20 years, Monster has helped people improve
their lives with better jobs, and employers find the best talent.
Today, the company offers services in more than 40 countries,
providing some of the broadest, most sophisticated job seeking,
career management, recruitment and talent management capabilities.
Monster continues its pioneering work of transforming the
recruiting industry with advanced technology using intelligent
digital, social and mobile solutions, including our flagship
website monster.com® and a vast array of products and services. For
more information visit www.monster.com/about.
About Brandwatch
Brandwatch is the world's leading
social intelligence company. Brandwatch Analytics and Vizia
products fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online
conversations every day and provides users with the tools to
analyze them, empowering the world's most admired brands and
agencies to make insightful, data-driven business decisions. Vizia
distributes visually-engaging insights to the physical places where
the action happens.
The Brandwatch platform is used by over 1,200 brands and
agencies, including Cisco, Whirlpool, British Airways, Walmart, and
Dell. Brandwatch continues on its impressive business trajectory,
recently named a global leader in enterprise social listening
platforms by the latest reports from several independent research
firms. Increasing its worldwide presence, the company has offices
around the world including Brighton, New
York, San Francisco,
Berlin and Singapore.
Brandwatch. Now You Know.
www.brandwatch.com | @Brandwatch | press office | contact
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SOURCE Monster Worldwide Inc.