The Hartford Announces Multi-Year Sponsorship of Major League Baseball
June 02 2015 - 9:31AM
Business Wire
- Partnership includes presenting
sponsorship of the American and National League Reliever of the
Year Awards
- All-time saves leader Mariano Rivera to
serve as program’s national ambassador
The Hartford and Major League Baseball (MLB) today announced a
multi-year sponsorship that will make The Hartford an “Official
Sponsor of Major League Baseball” and the exclusive business
insurance, homeowners insurance and employee benefits partner of
MLB. The sponsorship includes the presenting sponsorship of the
Reliever of the Year Awards and a partnership with legendary closer
Mariano Rivera.
“This partnership is a natural fit between two iconic American
organizations,” said The Hartford’s Chairman and CEO Christopher
Swift. “The notion of prevailing is at the core of everything we do
for our customers, partners and communities. Likewise, prevailing
moments are seen in every baseball game, especially when relief
pitchers and closers take the mound. We are proud to partner with
Major League Baseball and are excited to engage with baseball’s
passionate fans.”
As the program’s national ambassador, Rivera will attend events
and appear in the company’s advertising. Swift added, “The Hartford
is also honored to partner with Mariano Rivera. As the all-time
saves leader, Mariano perfectly embodies what it means to
prevail.”
The Hartford will be the presenting sponsor of the American and
National League Reliever of the Year Awards, named after MLB greats
Mariano Rivera and Trevor Hoffman. Given out at the end of the
regular season, this award recognizes the most outstanding relief
pitchers of the season in each league. Hoffman will also appear in
the company’s advertising.
“From providing insurance coverage for Babe Ruth to more recent
stadium construction projects, it’s exciting to partner with a
company that has historic ties to the sport,” said Bob Bowman,
president of business and media for Major League Baseball.
“Protecting and prevailing are attributes The Hartford embodies and
are synonymous with the greatest relief pitchers in baseball
history, making the partnership with Major League Baseball, its
clubs, Mariano Rivera and Trevor Hoffman a perfect fit.”
In addition to its MLB sponsorship, The Hartford will also
sponsor five MLB teams this year – Kansas City Royals, San Diego
Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers
– and will expand to more teams in 2016. The company will bring the
program to life locally with clinics and engagement events.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional
sports league in the United States and consists of 30 member clubs
in the U.S. and Canada, representing the highest level of
professional baseball. Major League Baseball is the best-attended
sport in North America, and the last decade includes all 10 of the
best-attended individual seasons by fans in MLB history, with each
regular season eclipsing the 73 million mark. Now led by
Commissioner Robert D. Manfred, Jr., MLB currently features record
levels of labor peace, competitive balance and industry revenues,
as well as the most comprehensive drug-testing program in American
professional sports. MLB remains committed to making an impact in
the communities of the U.S., Canada and throughout the world,
perpetuating the sport’s larger role in society and permeating
every facet of baseball’s business, marketing and community
relations endeavors. With the continued success of MLB Advanced
Media and MLB Network, MLB continues to find innovative ways for
its fans to enjoy America’s National Pastime and a truly global
game. For more information on Major League Baseball, visit
www.MLB.com.
About The Hartford
With more than 200 years of expertise, The Hartford (NYSE: HIG)
is a leader in property and casualty insurance, group benefits and
mutual funds. The company is widely recognized for its service
excellence, sustainability practices, trust and integrity. More
information on the company and its financial performance is
available at www.thehartford.com. Join us on Facebook at
www.facebook.com/TheHartford. Follow us on Twitter at
www.twitter.com/TheHartford.
HIG-C
Some of the statements in this release may be considered
forward-looking statements as defined in the Private Securities
Litigation Reform Act of 1995. We caution investors that these
forward-looking statements are not guarantees of future
performance, and actual results may differ materially. Investors
should consider the important risks and uncertainties that may
cause actual results to differ. These important risks and
uncertainties include those discussed in our 2014 Annual Report on
Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission.
We assume no obligation to update this release, which speaks as of
the date issued.
From time to time, The Hartford may use its website to
disseminate material company information. Financial and other
important information regarding The Hartford is routinely
accessible through and posted on our website at
http://ir.thehartford.com. In addition, you may automatically
receive email alerts and other information about The Hartford when
you enroll your email address by visiting the “Email Alerts”
section at http://ir.thehartford.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150602006024/en/
The HartfordThomas Hambrick,
860-547-9746thomas.hambrick@thehartford.comorDebora Raymond,
860-547-4611debora.raymond@thehartford.comorMajor League
BaseballMatt Bourne, 212-931-7882matt.bourne@mlb.comorDavid
Hochman, 212-931-7652david.hochman@mlb.com
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