MELVILLE, N.Y., Oct. 13, 2016 /PRNewswire/ -- Canon
U.S.A., Inc., a leader in digital
imaging solutions, today announced its collaboration with the
National Crime Prevention Council (NCPC) to promote awareness
around the safety risks of using counterfeit power accessories,
such as batteries, chargers, and external flashes. The production
and sale of counterfeit products is an issue that not only affects
the consumer electronics industry, but can affect consumer safety
as well. The launch of this collaboration is scheduled to
coincide with Crime Prevention Month in October, and will continue
through 2017.
Together with Canon U.S.A.,
NCPC will use its resources to provide educational tools to crime
prevention practitioners, law enforcement officials, and educators
who, in turn, can use those resources to teach their communities
about the dangers of purchasing counterfeits. The awareness
campaign will also include digital messaging directed to consumers
and public service announcements as well as other videos featuring
McGruff the Crime Dog®.
Counterfeit items are illegal replicas of real products,
designed to deceive and take advantage of the superior value of
genuine merchandise. They are produced in a manner that is
increasingly more difficult for average consumers to identify,
which is why awareness and education efforts are so
important. Furthermore, counterfeit power accessories can
lead to potentially dangerous results. They typically do not
contain important safety technologies and are not tested to meet
industry safety standards. As a result, they may overheat,
smoke, melt, ignite, or create power surges and electrical
irregularities that may cause personal injury or property
damage.
"The safety of our customers is of paramount importance," said
Yuichi Ishizuka, president and COO,
Canon U.S.A., Inc. "We want to
make sure our customers are aware of the dangers of counterfeit
power accessories so they can avoid potential risks of hurting
themselves or damaging their equipment."
"As counterfeiting of camera accessories continues to evolve, we
want to make consumers aware of this risk so they can keep
themselves and their equipment safe," said Ann Harkins, president and CEO, NCPC.
"Counterfeit products designed to look like genuine products from
major camera manufacturers may cause damage to people and
property."
NCPC is a private, nonprofit tax-exempt 501(c)(3) organization
whose primary mission is to be the nation's leader in helping
people keep themselves, their families and their communities safe
from crime.
To learn more about the campaign, please visit
www.ncpc.org/stopfakes.
About Canon U.S.A., Inc.
Canon U.S.A.,
Inc., is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United
States and to Latin America and the Caribbean
(excluding Mexico) markets. With approximately $31
billion in global revenue, its parent company, Canon Inc.
(NYSE: CAJ), ranks third overall in U.S. patents granted in
2015† and is one of Fortune Magazine's World's Most Admired
Companies in 2016. Canon U.S.A. is committed to the
highest level of customer satisfaction and loyalty, providing 100
percent U.S.-based consumer service and support for all of the
products it distributes. Canon U.S.A. is dedicated to
its Kyosei philosophy of social and environmental
responsibility. In 2014, the Canon Americas Headquarters secured
LEED® Gold certification, a recognition for the design,
construction, operations and maintenance of high-performance green
buildings. To keep apprised of the latest news from
Canon U.S.A., sign up for the Company's RSS news feed by
visiting www.usa.canon.com/rss and follow us on Twitter
@CanonUSA. For media inquiries, please
contact pr@cusa.canon.com.
About National Crime Prevention Council
The National
Crime Prevention Council is the nonprofit leader in crime
prevention. For more than 35 years, our symbol of safety, McGruff
the Crime Dog®, has delivered easy-to-use crime prevention tips
that protect what matters most—you, your family, and your
community. Since 1982, NCPC has continuously provided the American
public with comprehensive educational materials, training programs,
and effective crime prevention messaging, delivered in large part
through its vast network of more than 10,000 state and local law
enforcement agencies, crime prevention associations, community
groups, foundations, and corporate partners. For more
information on how NCPC can be a public safety expert for you or
how to "Take A Bite Out of Crime®,"
visit www.ncpc.org.
† Based on weekly patent counts issued by United States
Patent and Trademark Office.
All referenced product names, and other marks, are trademarks
of their respective owners.
Canon U.S.A.
Website:
www.usa.canon.com
For sales information/customer
support: Leigh
Nofi
1-800-OK-CANON
Canon U.S.A., Inc.
(631)
330-3783
lnofi@cusa.canon.com
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SOURCE Canon U.S.A., Inc.