SEATTLE, WA-(NewMediaWire - Jun 8, 2017) - Baristas Coffee
Company (OTC PINK: BCCI) announced that Spotify is now running
Baristas White Coffee ads featuring Megs McLean on its free music
streaming service. Spotify is the largest and most listened to
music streaming service in the world with over 100 million active
listeners.
Megs' breakout single "It's My Truck" gained her recognition as
one of the top 10 "Next Women of Country" on Spotify as well as
"Country Pick of the Week". Megs' first hit single was
recorded at Seattle's famous London Bridge Studios with Ben Smith
of Heart on drums, Brad Smith from Blind Melon on Bass, and
featuring Shohei Ogami on guitar. It was during this recording that
is credited with the birth of "Crunge" the latest music genre
emerging from Seattle that blends Country, Rock, and
Grunge.
Barry Henthorn, CEO, stated: "Spotify has become a very
important media particularly for reaching younger audiences.
Baristas can achieve guaranteed trackable impressions while
allowing us to target the specific genre and demographic that is
responding well to the white coffee craze. Megs' status on Spotify
and her unique sound that has become known as 'Crunge' is
resonating well with Country, Pop, and Rock genres. This provides
Baristas a cross-over audience that is being introduced to Baristas
White Coffee endorsed by a relevant current artist."
Baristas recently kicked off a national multi-faceted
advertising campaign which combines digital display advertising
driving traffic directly to Amazon with a broad reaching
terrestrial (over the air) radio campaign on over 120 stations
nationally utilizing the top radio platform in the country. Now
Baristas has added Spotify, the world's most listened to streaming
music to its campaign currently underway. This campaign is the
initial expansion of advertising and focuses exclusively on the
unique white coffee Keurig cups. A media plan has been developed
extending out over the next 6 months focusing on the expanding
Baristas White Coffee product line as well as other Baristas
products soon to be announced.
Baristas partnered with Amazon, the most valuable retailer in
the United States, to offer the only White Coffee single serve cups
compatible with the Keurig® K-Cup® Brewing System 2.0 available
on www.amazon.com at: https://www.amazon.com/Baristas-White-Coffee-Single-Arabica/dp/B018VYS7YW/ref=sr_1_1_a_it?ie=UTF8&qid=1496872256&sr=8-1&keywords=baristas+white+coffee through
"Amazon Prime."
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
About Megs:
Megs McLean www.megsmclean.com is a full time
professional singer/songwriter, performer featured on MTV Live,
Pure Country, VH1 Classic, and radio stations throughout the
nation. Her breakout single "It's My Truck" gained her an instant
following. She has played for Taylor Swift and Kenny Chesney
audiences along with headlining at numerous events. Megs is a true
vocalist and songwriter from the Northwest whose fan base continues
to grow nationwide.
About Baristas Coffee Company:
www.baristas.tv Baristas is a national
Coffee Company that is recognized throughout the US. It currently
produces and sells coffee related products under the Baristas
brand. The Baristas White Coffee single serve cups compatible with
the Keurig 2.0 brewing system is the bestselling product in its
category. Baristas also markets other coffee related products.
Baristas gained mainstream exposure when it was the subject of
"Grounded in Seattle" the reality show special feature which aired
on WE tv. Baristas has recently refocused its business to focus on
its wholesale and direct to consumer coffee based products such as
single serve coffee pods compatible with Keurig 2.0 brewing system.
Baristas special "Espresso Blend" and its revolutionary "White
Coffee" have become strong sellers, with the lightly roasted 3X the
caffeine, "White Coffee" becoming the number one white coffee
Keurig compatible cup in the nation.