Now Available Exclusively for the Keurig Hot
Brewing System
Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader
in specialty coffee, coffee makers, teas and other beverages with
its innovative brewing technology, today announced the launch
of Laughing Man® coffee for the Keurig® hot brewing system.
Laughing Man® was co-founded by actor Hugh Jackman, who continues
to be involved with the brand, working closely with Keurig on its
development.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150604006004/en/
Hugh Jackman, Laughing Man Coffee. Photo:
Warwick Saint
Laughing Man® K-Cup® pods are available on Keurig.com starting
June 4, 2015. The four varieties at launch include two of the
Laughing Man Café’s most popular blends, crafted in collaboration
with the Keurig Coffee Department - Dukale’s Blend™ and 184 Duane
St. Blend™.
“The origins of Laughing Man truly resonate with the values we
hold here at Keurig,” said John Whoriskey, president, U.S.
sales and marketing at Keurig. “We are absolutely thrilled to
bring this inspiring story and artfully crafted coffee to even more
people through the Keurig system.”
Laughing Man® coffee was the result of an inspiring visit to
Ethiopia where Jackman met a young coffee farmer named Dukale.
Inspired by Dukale’s optimism and determination, Jackman opened the
Laughing Man café, a small storefront offering responsibly-sourced
coffees. Last year, Keurig acquired the Laughing Man® brand from
Laughing Man Worldwide. All Laughing Man® coffees are Fair Trade
Certified™ and a portion of sales will go to support Jackman’s
Laughing Man Foundation, whose mission is to encourage collective
action, personal initiative, and community awareness in underserved
populations throughout the world.
The story of Laughing Man® is told in the documentary film
Dukale’s Dream, directed by Josh Rothstein. The film will open in
select theaters on Friday, June 5th and will be available on video
on demand beginning Tuesday, July 14, 2015.
“We started Laughing Man to fulfill a promise I made to share
the amazing story of an Ethiopian coffee farmer named Dukale,” said
Jackman, a partner of Laughing Man Worldwide. “Six years later,
it’s humbling to know, through this agreement, Dukale’s exceptional
coffee, among other Laughing Man products, will be enjoyed through
the convenience of the Keurig brewing system.”
Laughing Man® coffees are available exclusively on Keurig.com
beginning June 4, 2015, and are planned to expand to retail by the
end of 2015. Laughing Man® varieties include Dukale's Blend, a
balanced, velvety, and bright dark roast coffee and the cornerstone
of the collection, as well as 184 Duane St. Blend™, a smooth and
balanced light roast, Ethiopia Sidama, a sweet, aromatic light
roast and Colombia Huila, a complex dark roast with notes of black
cherry and dark chocolate. Laughing Man® coffees are available in
3-, 10- and 16-count boxes of K-Cup® pods for $2.49, $9.99 and
$12.99 SRP, respectively.
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other
beverages, Keurig Green Mountain (NASDAQ: GMCR), is recognized for
its award-winning beverages, innovative brewing technology, and
socially responsible business practices. The Company has inspired
consumer passion for its products by revolutionizing beverage
preparation at home and in the workplace. Keurig supports local and
global communities by investing in sustainably-grown coffee and by
its active involvement in a variety of social and environmental
projects. By helping consumers drink for themselves, we believe we
can brew a better world. For more information visit:
www.KeurigGreenMountain.com. To purchase Keurig® products visit:
www.Keurig.com or www.Keurig.ca.
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website,
www.KeurigGreenMountain.com, including news releases and its
complete financial statements, as filed with the SEC. The Company
encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery,
individuals can receive news directly from Keurig as it is
released.
Forward-Looking Statements
Certain information in this press release constitutes
"forward-looking statements." Forward-looking statements can be
identified by the fact that they do not relate strictly to
historical or current facts. They often include words such as
"believes," "expects," "anticipates," "estimates," "intends,"
"plans," "seeks" or words of similar meaning, or future or
conditional verbs, such as "will," "should," "could," "may,"
"aims," "intends," or "projects." However, the absence of these
words or similar expressions does not mean that a statement is not
forward-looking. These statements may relate to the success of
introducing and producing new product offerings. A forward-looking
statement is neither a prediction nor a guarantee of future events
or circumstances, and those future events or circumstances may not
occur. Management believes that these forward-looking statements
are reasonable as and when made. However, caution should be taken
not to place undue reliance on any such forward-looking statements
because such statements speak only as of the date when made. We
expressly disclaim any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. In addition, forward-looking statements
are subject to certain risks and uncertainties that could cause
actual results to differ materially from our historical experience
and our present expectations or projections. These risks and
uncertainties include, but are not limited to, those described in
Part I, "Item 1A. Risk Factors" and Part II "Item 7. Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our fiscal 2014 Annual Report filed on Form 10-K,
elsewhere in that report and those described from time to time in
our future reports filed with the Securities and Exchange
Commission.
KGM-G, KGM-US
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150604006004/en/
For MediaKeurig Green Mountain, Inc.Amy Doyle,
802-882-2295amy.doyle@keurig.comorFor Hugh Jackman/Laughing Man
WorldwideMichele Schweitzer,
917-400-3939MSchweitzer@rogersandcowan.com
Keurig Green Mountain, Inc. (NASDAQ:GMCR)
Historical Stock Chart
From Aug 2024 to Sep 2024
Keurig Green Mountain, Inc. (NASDAQ:GMCR)
Historical Stock Chart
From Sep 2023 to Sep 2024