KISSIMMEE, Fla., June 11, 2024 /PRNewswire/ -- Experience
Kissimmee, the official travel
authority of Osceola County,
Florida, is proud to announce a multi-year partnership with
Brighton & Hove Albion FC (BHAFC), a rising club in
England's Premier League. This
collaboration marks a significant milestone in sports tourism and
entertainment, offering an inventory of benefits and promotional
opportunities.
Under this agreement, Experience Kissimmee has secured
promotional rights as a sleeve partner on the men's, women's, and
academy shirts, enhancing global broadcast brand visibility and
engagement among Albion fans. Other key highlights of this
partnership include cross-promotions with relevant travel trade
club partners that will maximize outreach and engagement within the
tourism and sports sectors.
Extensive media exposure will raise the profiles of both
Experience Kissimmee and BHAFC. Brighton & Hove Albion are the
12th most-watched teams across all five major European Leagues,
with a total TV audience of 195 million. In-stadium branded signage
will ensure prominent visibility within the stadium, capturing the
attention of fans and visitors. Additionally, legendary former
players and current stars will be hosted in Kissimmee, creating unique experiences for
players and fans on both sides of the Atlantic.
This partnership represents Experience Kissimmee's first-ever
combined club deal in the English Premier League and Women's Super
League, demonstrating a dedication to inclusivity and diversity in
sports. The partnership highlights the shared values of both
organizations in promoting family-friendly
events, holiday destinations, a strong affinity for
the United States, inclusivity,
and global audience.
"We are thrilled to partner with Brighton & Hove Albion, a
beloved English club in the UK," said DT Minich, President and
CEO of Experience Kissimmee. "This collaboration is exciting for
us, as the UK is the number one long-haul market to Kissimmee. Additionally, BHAFC's audience
profile, which includes significant followings in the UK,
Canada, and Brazil, aligns perfectly with our key
international markets. This partnership reflects our dedication to
providing exceptional travel experiences and engaging with fans
globally."
Albion's head of commercial, Russ
Wood said, "We are delighted to announce a new three-year
sleeve partnership with Experience Kissimmee.
"They are an exciting partner with a worldwide presence and one
we are proud to be working with. Our values and visions align, and
with our significant presence already in the US, it is the perfect
partnership.
"We are looking forward to promoting Kissimmee as a stunning holiday destination to
our global fanbase, and hope many will have the opportunity to
experience a visit."
Logo -
https://mma.prnewswire.com/media/2431179/EK_and_BHAFC_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/experience-kissimmee-announces-partnership-with-brighton--hove-albion-fc-302168702.html