Pixalate Releases Q1 2024 Mobile Seller Trust Index: OpenX, AdMixer, IronSource Take the Top 3 Spots in SSP Quality Rankings for Open Programmatic Ad Supply
May 20 2024 - 2:47PM
Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released the Q1 2024
Global Mobile Seller Trust Index, the comprehensive global seller
quality ratings and rankings for programmatic advertising sold on
mobile apps available for download in the Apple App Store and
Google Play Store.Pixalate’s Seller Trust Indexes (STIs) are the
worldwide programmatic advertising quality ratings standards. The
Indexes evaluate and rank the quality and integrity of key sellers
in the programmatic supply chain across channels, platforms, and
devices. Mobile STI rankings are based on a variety of seller
factors, including invalid traffic (IVT), reach, transparency, and
more.
The Top Supply Side Platforms (SSPs) for Global
Programmatic Advertising Across Mobile Apps in Q1 2024
- OpenX — Final Score: 94
(A)
- Admixer — Final Score: 89 (A)
- IronSource — Final Score: 89 (A)
- Keenkale — Final Score: 89 (A)
- Appodeal — Final Score: 88 (A)
OpenX has ranked in the top five for five consecutive years
(dating back to Q1 2019). Visit Pixalate’s Mobile Seller Trust
Index to view the full rankings (49 SSPs ranked in Q1
2024).Pixalate’s other Indexes include the CTV Seller Trust Index
for global Connected TV (CTV) advertising and the Global Seller
Trust Index for U.S. and International seller quality ratings based
on desktop and mobile web advertising. See the full suite of
Pixalate’s Seller Trust Indexes.About
PixalatePixalate is a global market-leading ad fraud
protection, privacy, and compliance analytics platform. Pixalate
works 24/7 to guard your reputation and grow your media value by
offering the only system of coordinated solutions across display,
app, video, and CTV for the detection and elimination of ad fraud.
Pixalate is an MRC-accredited service for the detection and
filtration of sophisticated invalid traffic (SIVT) across desktop
and mobile web, mobile in-app, and CTV advertising.
www.pixalate.comDisclaimerThe content of this
press release, and the Seller Trust Indexes (collectively, the
"Indexes"), reflect Pixalate's opinions with respect to factors
that Pixalate believes may be useful to the digital media industry.
As cited in the Indexes, the ratings and rankings in the Indexes
are based on a number of metrics and Pixalate's opinions regarding
the relative performance of each seller with respect to the
metrics. The data is derived from buy-side, predominantly open
auction, programmatic advertising transactions, as measured by
Pixalate. The Indexes examine global advertising activity across
the globe, in the U.S., and in North America, EMEA, APAC, and
LATAM, respectively. Any insights shared are grounded in Pixalate's
proprietary technology and analytics, which Pixalate is
continuously evaluating and updating. Any references to outside
sources in the Indexes and herein should not be construed as
endorsements. Pixalate's opinions are just that, opinions, which
means that they are neither facts nor guarantees; and neither this
press release nor the Indexes are intended to impugn the standing
or reputation of any person, entity or app.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com