Around the Corner, Around the World: Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally
May 01 2024 - 9:04AM
Vistar Media, the leading global provider of technology solutions
for out-of-home (OOH) media, announced the true globalization of
its demand-side platform (DSP). As of today, Vistar’s DSP enables
any buyer, from any corner of the world, to seamlessly connect with
and purchase advertising space on any digital out-of-home (DOOH)
screen, no matter where it's located – all from a single account.
“We’ve recognized a growing need to run impactful,
thoughtfully created programmatic DOOH campaigns globally – not
just in a single market,” said Ciara Kennedy, SVP of Product at
Vistar Media. “Planning and executing cross-market campaigns can be
tricky, but it’s our mission at Vistar to simplify the complex, and
deliver our advertising partners the tools they need to run
effective campaigns wherever and however they need. I’m excited to
say our upgraded global DSP delivers on that promise.”
Historically, planning cross-country DOOH campaigns
can be challenging for a few reasons:
- Managing multiple DSP seats for
different countries is cumbersome and time-consuming. It
complicates campaign management and increases the likelihood of
errors;
- The inability to transact and manage
budgets across different currencies within a single account
complicates financial planning and reporting;
- And finally, limitations on targeting
and measuring campaign performance across different countries
restrict advertisers’ ability to optimize campaigns
effectively.
With these new enhancements, buyers planning and
executing campaigns in the Vistar DSP can benefit from:
- A unified DSP planning experience that
supports cross-national buying – this simplifies the campaign
setup, execution and management processes for advertisers;
- Cross-currency transactions and budget
management within the platform, including displaying all prices in
the buyer’s local currency. This can help agencies optimize their
ad spend and improve return on investment;
- And the ability to target audiences
and measure campaign performance across multiple countries within a
single platform, unlocking new insights and optimization strategies
that can be implemented in future campaigns.
“As one of Australia’s leading digital media
agencies, we have a handful of clients that want to run campaigns
not just in our market, but across New Zealand, the UK, the US, you
name it,” said Sebastian Diaz, Senior Digital Solutions Lead at
Bench Media. “So for us, having the capability to more easily
transact and run OOH campaigns across multiple markets, in one
single platform, was a great addition to our media arsenal.
Vistar’s global DSP has been very easy to use, has an excellent UI
experience and ultimately allows you to plug and play exactly what
you need when setting up your campaign – minus the normal
complexities that come with running global campaigns.”
“Historically, running OOH campaigns across
multiple countries can be a headache, as you have to navigate
different currencies, targeting and measurement limitations that
differ by country, and other considerations that make campaign
planning more time-consuming than it needs to be,” said Lucy
Formosa Morgan, Managing Director at Magna Australia. “Vistar’s DSP
enhancements break down those nuisances and restrictions, now
providing one, centralised and consolidated view when planning a
campaign. This is a major step for the programmatic OOH industry
and will help to open up further opportunities for campaign
optimisation and performance measurement on a global scale.”
Learn more about other recent enhancements made to
the Vistar DSP, in addition to how you can plan and activate DOOH
campaigns across 30+ countries globally today.
About Vistar Media
Vistar Media is the home of out-of-home – providing brands,
marketers and media owners with the world’s first truly intelligent
platform for buying and selling OOH. Vistar hosts the world’s most
extensive digital out-of-home inventory globally, offering the
scale, data and expertise that allow brands to capture a better
kind of attention. With a full suite of platforms to choose from –
demand-side platform, supply-side platform, ad server and Cortex
CMS system – Vistar has built the world’s largest marketplace for
OOH transactions. Headquartered in New York, Vistar has a presence
in more than 20 countries, working with hundreds of brand marketers
and media owner networks to power an OOH that’s both timeless and
future-proof. For more information, visit www.vistarmedia.com or
follow us on LinkedIn and Facebook.
Media Contact:Kyle Kuhnelkyle@broadsheetcomms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6c0cac17-abd6-49bb-b1e6-663ae2fbabf1