Coldwater Creek Names Griesemer President & COO
March 27 2007 - 9:00PM
PR Newswire (US)
Retail industry experience, leadership in sales & marking cited
for promotion SANDPOINT, Idaho, March 27 /PRNewswire-FirstCall/ --
Coldwater Creek today announced that Daniel Griesemer has been
promoted to the position of President & Chief Operating
Officer. In that capacity, he will be continue to be responsible
for the company's sales, marketing and national retail store
expansion plans, as well as all distribution center and customer
contact center operations. Griesemer, whose career spans 24 years
in the retail apparel industry, joined Coldwater Creek in 2001 as
Senior Vice President of Retail. In 2004, he was named Executive
Vice President of Retail and the following year was promoted to
Executive Vice President of Sales and Marketing, where he was
responsible for all aspects of sales and marketing for the
company's Catalog, Internet and Retail sales channels. Prior to
that, he held upper management and executive posts for firms such
as Gap Inc. and Federated Department Stores. "Dan Griesemer's
tenure at Coldwater Creek has been marked by achievement,
innovation and strong leadership," said Dennis Pence, chairman and
chief executive officer. "His experience in the retail arena acted
as the catalyst for our successful store expansion strategy, while
his marketing skills have played a key role in the effectiveness of
our national advertising campaigns. Now that we have passed the $1
billion milestone in sales and reached the mid-point toward our
goal of operating 450-500 stores across the country, I'm extremely
pleased to put his many strengths to work overseeing the important
operational aspects of our business." Georgia Shonk-Simmons, who
first joined Coldwater Creek in 1998 as Vice President of
Merchandising and was named President and Chief Merchandising
Officer in 2002, will continue to lead the company's merchandise,
sourcing and creative development areas in that capacity. "After
working directly with Georgia from the beginning of our retail
store rollout, it is an honor to now serve as co-president of such
a fast-growing national brand," Griesemer said. "I look forward to
leveraging the combined talents of our experienced management team
as we take Coldwater Creek to even higher levels of performance and
brand recognition." Coldwater Creek is an integrated multi-sales
channel retailer of women's apparel, jewelry, footwear, gift items
and accessories through a growing number of premium retail stores
located across the country, an Internet site at
http://www.coldwatercreek.com/ and direct-mail catalogs. CAUTIONARY
STATEMENT REGARDING FORWARD-LOOKING INFORMATION: This news release
contains "forward-looking statements" within the meaning of the
securities laws, including statements regarding the growth of our
retail store base. These statements are based on management's
current expectations and are subject to a number of uncertainties
and risks. Actual results may differ materially from the estimates
or projections contained in this press release due to important
factors which include, but are not limited to, unexpected or
increased costs or delays in the development and expansion of our
retail chain and our potential inability to recover these costs due
to sluggish sales; our inability to continue to fund our retail
expansion with operating cash as a result of either lower sales or
higher than anticipated costs, or both; uncertainties related to
our shift to a triple-channel model, in particular, the effects of
shifting patterns of e-commerce or retail purchases versus catalog
purchases; and such other factors as are discussed in our Form 10-Q
Quarterly Reports and in our most recent Form 10-K/A Annual Report
filed with the U.S. Securities and Exchange Commission ("SEC"). We
believe that these forward-looking statements are reasonable;
however, you should not place undue reliance on forward-looking
statements, which are based on current expectations and speak only
as of the date of this release. We are not obligated to publicly
release any revisions to forward-looking statements to reflect
events after the date of this release. We provide a detailed
discussion of risk factors in periodic SEC filings, and you are
encouraged to review these filings in connection with this release.
Contact: David Gunter Divisional Vice President of Corporate
Communications & Investor Relations (208) 263-2266 DATASOURCE:
Coldwater Creek CONTACT: David Gunter, Divisional Vice President of
Corporate Communications & Investor Relations of Coldwater
Creek, +1-208-263-2266 Web site: http://www.coldwatercreek.com/
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