Music, Fashion, Bands and a Brand Come Together for Another Rocking Year NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- For the second year in a row, Playboy's Rock the Rabbit program will fuse rock, hip-hop, art and fashion in conjunction with the magazine's annual March music issue (on newsstands and at http://www.playboydigital.com/ Friday, February 8). Playboy asked twenty musicians, from icon Iggy Pop to buzzworthy Jamie T, to design a custom line of limited edition t-shirts and place their own personal stamp on the Rabbit Head brand and logo. Six of the artists asked to participate in this project are featured in a fashion pictorial shot by legendary shutterbug Mick Rock in Playboy's March issue, while the other artists will appear online at http://www.rocktherabbit.com/. The artists range from up and coming rockers to established hip-hop musicians. Playboy will offer the limited edition Rock the Rabbit custom designed T-shirt line to consumers at select Bloomingdales nationwide as well as online at http://www.shopthebunny.com/, with other retail partners announced in the future. The original prototype tees will be auctioned off with proceeds going to Rock the Vote (http://www.rockthevote.org/.) Artists participating in Rock the Rabbit include: Iggy Pop Duran Duran Daft Punk The Shins T.I. Gogol Bordello Hot Chip Ghostland Observatory Jamie T Tokyo Police Club The Pipettes New Young Pony Club Margot & The Nuclear So And So's Little Ones OFFICE The Oohlas The Heavy The Beasts of Eden Working For a Nuclear Free City DJ Dimitri from Paris About Playboy Enterprises, Inc. Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services. DATASOURCE: Playboy Enterprises, Inc. CONTACT: Jessica Sigelbaum, ext. 3240, or Lauren Melone, ext. 3188, both for Playboy Enterprises, Inc., +1-212-261-5000 Web site: http://www.shopthebunny.com/

Copyright