Atari Announces New Web3 Initiative and Reaffirms Commitment to Blockchain Business
May 24 2022 - 12:45PM
Atari Announces New Web3 Initiative and Reaffirms Commitment to
Blockchain Business
Atari Announces New Web3 Initiative and
Reaffirms Commitment to Blockchain Business
Paris, 24 May, 2022 6:45pm –
Atari SA and its subsidiaries (“Atari”), one of the world’s most
iconic consumer brands and interactive entertainment producers,
announces Atari X, an initiative that consolidates Atari’s
blockchain interests into a unified operation that is wholly
controlled by Atari. The initiative will drive the development of a
robust blockchain ecosystem that intertwines gaming, utility, and
community. In announcing Atari X, Atari reaffirms its commitment to
blockchain, and its belief that blockchain is an important element
of Atari’s business and strategy.
“We believe that blockchain will continue to
grow to be a significant part of our business, and will create new
ways for us to interact and collaborate with partners, players and
fans of our brand,” said Wade Rosen, Chairman and CEO of Atari.
“Atari X is where we will harness all of our energy and creativity
related to blockchain and build out an exciting Web3 ecosystem for
our community.”
Within Atari X, the Company is already working
on the creation of the new branded token. Atari announced its
intention to do this on April 18, 2022 and has made progress
building out the team, adding key partners, and is working to
define the utility, governance, and tokenomics of the new branded
token. Atari has entered into an agreement with NiftyLabs to be the
token project’s primary developer.
“NiftyLabs has a smart, dynamic team that is
well-aligned with our goals and our business approach,” said Rosen.
“We are excited to have NiftyLabs working on our new token and
exchange, and participating in the development of our blockchain
strategy.”
Atari is actively partnering with developer
NiftyLabs, metaverse and NFT innovation and investment platform
Everyrealm, the emerging technology company Virtual Human Studios,
the open-world metaverse The Sandbox, and the metaverse arcade
experience studio Arcade O.G.
In addition, the Company will continue to pursue
collaborations with high-quality partners that are pushing
boundaries within Web3 in order to build out its ecosystem more
robustly and more rapidly. These collaborations will generate
opportunities for creativity and innovation, deliver value and
utility, and bring new members to expand the community.
"Atari is a pioneer in video games and also the
first game studio that embraced user-generated content and the
immersive possibilities of the Metaverse, launching their first
NFTs on The Sandbox gaming virtual world,” said Sébastien Borget,
co-founder and COO, The Sandbox. “They take a very open-minded
approach to work with our teams creatively – from building a social
hub for their fans to refreshing their most iconic licenses in 3D
with multiplayer gameplay and engaging quests. We can't wait for
players to engage with them on our platform."
Atari also announces new social media channels
in order to support communications and community building. Stay up
to date on the Atari X initiative on Twitter (@AtariX__) and join
the Atari X community on Discord
(https://discord.gg/mhr6bPpJAX).
About Atari:
Atari, comprised of Atari SA and its
subsidiaries, is a global interactive entertainment and
multiplatform licensing group. The true innovator of the video
game, founded in 1972, Atari owns and/or manages a portfolio of
more than 200 games and franchises, including globally known brands
such as Asteroids®, Centipede®, Missile Command® and Pong®. From
this important portfolio of intellectual properties, Atari delivers
attractive online games for smartphones, tablets, and other
connected devices. Atari also develops and distributes interactive
entertainment for Microsoft, Sony and Nintendo game consoles. Atari
also leverages its brand and franchises with licensing agreements
through other media, derivative products and publishing. For more
information: www.atari.com and www.atari-investisseurs.fr/en/.
Atari shares are listed in France on Euronext Paris (Compartment C,
ISIN Code FR0010478248, Ticker ATA) and are eligible for the Nasdaq
International program in the United States (OTC - Ticker
PONGF).
Contacts : Atari – Investor Relations Tel
+33 1 83 64 61 57 investisseur@atari.com
Calyptus – Marie Calleux Tel + 33 1 53 65 68 68
atari@calyptus.net
Gaming. Atari will create fun,
exciting experiences for players and build community with an
expanded presence in Web3 gaming.
Utility. Atari will make
utility a core component of Web3 projects to ensure they are
relevant, tangible, valuable and sustainable to participants and to
the broader community. This includes our token, what we do in the
metaverse, blockchain gaming, and NFT initiatives.
Community. Atari believes that
in the decentralized landscape of Web3, community is a requirement.
The company will design projects that encourage participation and
feedback, and give the community an active voice.
- Atari X Press Release_20220524
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