ALST Allstar Health Brands Inc (PK)

Campaign to Aggressively Market TapouT-Branded Supplements

TORONTO, ON--(Marketwired - Apr 29, 2014) - Axxess Pharma Inc. (PINKSHEETS: AXXE), a specialty pharmaceutical and nutritional supplements company, through its wholly owned subsidiary, AllStar Health Brands Inc., is pleased to announce they have signed a large scale marketing agreement with Inside Fitness Magazine -- Canada's number #1 fitness magazine.

The aggressive marketing campaign will include full-page ads, distributed throughout Canada. The ads will market Axxess Pharma's line of TapouT-branded topical pain relief, muscle growth and recovery supplements.

Inside Fitness Magazine is one of Canada's fastest growing publishing companies covering the latest trends in health, sports, strength & conditioning, fitness, nutrition and more. Inside Fitness Magazine is a collaboration of the brightest and most knowledgeable fitness, health and bodybuilding experts in the industry; including the likes of Jonathan Chaimberg, Tommy Europe, Stephanie Joanne and Brent Bishop.

With a distinct Canadian flare, the magazine caters to readers all over the world including the United States, England, Germany, Austria, Australia, Brazil, Greece, Grand Cayman, Spain, Thailand, Singapore, Italy and New Zealand.

Daniel Bagi, President of Axxess, stated, "We are excited to be featured on the cover of an upcoming issue of Inside Fitness Magazine. The magazine has a massive distribution and subscribership, all focused on health and fitness." Daniel Bagi further stated, "Next month we will also promote our products in the Inside Fitness Magazine (IMF) Booth at the Toronto Pro Super Show. Our aggressive advertising and marketing effort through IMF is anticipated to continue accelerating Axxess Pharma's sales."

About Axxess Pharma Inc.: Axxess Pharma Inc. is a Nevada Corporation operating through its wholly owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain -- to optimal health management through improved nutritional supplements. To learn more about our new products TapouT Extreme Muscle Growth and TapouT Muscle Recovery, please visit: http://buytapoutme.com and http://www.tapoutmusclerecovery.com.

For more information, please visit www.axxesspharmainc.com, or contact Investor Relations at (973) 351-3868.

About TapouT: TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. For updates and more information, please visit TapouT.com.

https://www.facebook.com/TapouT https://twitter.com/TapouT http://www.youtube.com/tapout

Safe Harbor Statement  Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks, estimated, expected, intended or projected. In each instance, forward-looking information should be and uncertainties.

Contact: Investor Relations Taylor Capitol, Inc. Stephen Taylor (973) 351-3868 staylor@TheStockAlerts.com www.TheStockAlerts.com Media Relations: Jamie Schnee - PR Nutritional Products International (561) 544-0719

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