IHOP Launches Pancake of the Month Program Featuring New, Craveable Flavors Each Month, Including a Loyalty Offer for Guests Who Try All Flavors
January 29 2024 - 8:00AM
Business Wire
Guests Have a Whole New Reason to Smile About
Pancakes with Debut of Chocolate Strawberry Flavor for Valentine’s
Day
IHOP continues its breakfast innovation journey with the launch
of its Pancake of the Month program. Pancake of the Month is a new
way for guests to enjoy the world-famous IHOP pancakes they know
and love in unique, craveable flavor combinations for a limited
time each month. Starting on Thursday, February 1 – and on the
first of every following month – a new flavor will be available as
a full stack, side, or as part of a pancake combo for the calendar
month.
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IHOP Launches Pancake of the Month
Program (Photo: Business Wire)
“IHOP is the leader in breakfast, and this program demonstrates
our continued efforts and commitment to innovation by providing
guests with new ways to try classic favorites and menu trends,”
said Chef Arthur Carl II, Vice President of Culinary, IHOP. “With
Pancake of the Month, our culinary team got creative in the
kitchen, and developed a lineup of new flavors that brings IHOP’s
world-famous pancakes to guests in a fresh way. We had a lot of fun
creating the Pancake of the Month flavors and think our guests are
going to love trying the new stacks each month.”
February is not only the launch of IHOP’s Pancake of the Month
program, but it is also the month of love… and what better way to
celebrate love than with Chocolate Strawberry Pancakes. Guests can
enjoy the first Pancake of the Month flavor – Chocolate Strawberry–
while supplies last at participating restaurants nationwide. The
Chocolate Strawberry full stack is perfect for Valentine’s Day,
with four chocolate chocolate chip pancakes topped with creamy
cheesecake mousse, then drizzled with chocolate sauce, fresh sliced
strawberries, whipped topping, and chocolate chips.
Additionally, guests have an incentive to try each Pancake of
the Month flavor with IHOP’s new annual loyalty challenge within
the International Bank of Pancakes:
- Order the Pancake of the Month two or more times in a month to
earn 10 PanCoins for that month.*
- Order the Pancake of the Month at least once each month for the
entire year and receive 100 bonus PanCoins.**
For more information on IHOP’s Pancake of the Month program or
to find the nearest restaurant, visit IHOP.com.
*For a limited time at participating IHOP restaurants only.
Account sign up required. Bonus PanCoinsSM awarded 7 – 10 business
days after the first of the following month. Offer available for
dine-in, on the IHOP website or mobile app. Restrictions apply.
**For a limited time at participating IHOP restaurants only.
Account sign up required. Offer expires 12/31/24. Bonus PanCoinsSM
awarded 7 – 10 business days after campaign conclusion. Offer
available for dine-in, on the IHOP website or mobile app.
Restrictions apply.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 65 years, IHOP has been a leader, innovator and
expert in all things breakfast, lunch and dinner. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and
more. IHOP restaurants offer guests an affordable, everyday dining
experience with warm and friendly service. As of September 30,
2023, there are 1,794 IHOP restaurants around the world, including
restaurants in all 50 states, two U.S. territories and 13 countries
outside the United States. IHOP restaurants are franchised by
affiliates of Pasadena, Calif.-based Dine Brands Global, Inc.
(NYSE: DIN).
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IHOP Communications Media@IHOP.com
Abby Hoffman DeVries Global on behalf of IHOP
Ahoffman@devriesglobal.com
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