SHANGHAI, Dec. 30, 2021
/PRNewswire/ -- Hotties Up has achieved exceptional success after
it's ranked as top 3 on the US iOS game chart. It is a casual
game developed by Wrap Drive and published by Smillage, the game
studio invested by CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or
the "Company"). The story behind the success of Hotties Up is
encouraging for Chinese game developers which are inspired to
release new games through Smillage in the global market.
Wrap Drive has cooperated with other well-known ultra-casual
publishers for nearly a year but haven't come out with any
successful cases until collaborating with Smillage. "Traditional
game publishers have very strict standards for the testing
performance of an ultra-casual game prototype. Demos that do not
meet certain standards will be abandoned quickly," said Eason, Wrap
Drive's producer and main programmer.
Hotties Up is the second version of a game idea tested by Wrap
Drive and Smillage, and it achieved an enhanced performance far
beyond the expectation than the first version. Eason believes that
the way how Smillage treat demos is more flexible and feasible for
Chinese game developers to unleash their talents.
The original prototype of Hotties Up was a beautiful sisters
dress-up parkour without detailed game plots. The testing results
of the prototype were quite average. "Our idea would be disregarded
immediately if we collaborated with a traditional publisher once
the modest test results were shown," Eason continued. "However,
Smillage didn't cut off our idea and guided us to achieve the
success instead. Smillage's distribution team conducted in-depth
analysis on the testing results and discovered the upside
potentials of this game idea. After two rounds of optimization by
both parties, the testing results have been improved
significantly."
In the first round of the optimization, Smillage provided strong
support on graphic design, directly opening the full set of art
design resources of Catwalk Beauty, and fully upgraded the
character models, costumes, actions, and scenes in the prototype.
Eason shared that it was the art design support from Smillage that
directly revitalize this game idea.
During the second round, Smillage suggested adding plot gameplay
to reduce cost per install ("CPI") and improve medium and long-term
retention. It's because Smillage verified this methodology when
developing the game of Love Fantasy. Two rounds of transformation
led to a CPI of $0.28, a game time of
15 minutes, and a 38% retention win rate.
Both Wrap Drive and Smillage made meticulous adjustments to the
game. Smillage has enhanced its gameplay features by adding more
levels covering different themes, and some operations have been
refined and upgraded to make the game more engaging and
sustainable; as for commercialization, Smillage has provided a
fully mature set of commercialization options that have been proven
numerous times.
In just one week, Hotties Up moved from the demo stage into the
game publishing. Meanwhile, the distribution team of Smillage
explored a variety of video materials on a large scale. In peak
period, more than 200 video materials were generated and tested
every day. And during the large-scale promotion stage Hotties Up
successfully decreased its CPI, as opposed to increasing it. As a
result of the concerted effort of the two parties, Hotties Up
became as one of top hits in the casual game market.
About CooTek (Cayman) Inc.
CooTek is a mobile internet company with a global vision that
offers content-rich mobile applications, focusing on three
categories: online literature, scenario-based content apps and
mobile games. CooTek's mission is to empower everyone to enjoy
relevant content seamlessly. CooTek's user-centric and data-driven
approach has enabled it to release appealing products to capture
mobile internet users' ever-evolving content needs and helps it
rapidly attract targeted users.
For more information on CooTek, please visit
https://ir.CooTek.com.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@CooTek.com
ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: CooTek@icaasia.com
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SOURCE CooTek (Cayman) Inc.