SHANGHAI, Dec. 8, 2021 /PRNewswire/ -- Love Fantasy, a
female-oriented mid-core casual game, has soared to No. 2 on the US
iOS Games ranking this week, topping the casual and match-3 game
chart. The game was developed by Smillage, the game studio invested
by CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or the "Company").
Since the release of several hyper-casual hits such as Catwalk
Beauty this year, CooTek has obtained a hit in the mid-core casual
game field as well.
Designed to cater to the female users, Love Fantasy offers not
only makeovers or match-3 puzzles, but also fun role-playing
experiences and challenges that allow women to explore in different
day-to-day relationship or professional scenarios. Since its launch
in March, Love Fantasy has witnessed rapid growth in numerous
overseas markets with active updates on its stories and gameplay.
The game, currently downloaded over 6 million times, has received a
huge number of positive reviews given its diverse stories,
realistic characters, and excellent image quality.
From Catwalk Beauty to Truth Runner, CooTek invested game studio
has churned out several top hyper-casual games. Given the team's
extensive experience in global customer acquisition and gameplay
optimization, it comes at no surprise that Love Fantasy achieved
great success. While maintaining the current IAA (In-App
Advertisement) advantages on monetization, the expansion strategy
adopted by Smillage has also driven up in-app purchases from
users.
Mid-core casual games tend to develop greater emotional
connection with the users, and may have a longer life cycle. In
addition to its outstanding financial performance, Love Fantasy has
earned wide user recognition in terms of the stories and outfits.
Based on the team's accurate user insights, the compound gameplay
of "puzzles, character dress-up, and romantic stories" along with
the enhanced user paying mechanism and higher retention rate, has
helped the game to create a more balanced cash flow and achieve the
long-tail effect.
In the future, Smillage will continue to optimize the game in
terms of its gameplay, story lines and commercialization methods.
At the same time, CooTek will invest more in overseas boutique
games, with a focus on mid-core casual games, such as match-3 with
compound gameplay.
About CooTek (Cayman) Inc.
CooTek is a mobile internet company with a global vision that
offers content-rich mobile applications, focusing on three
categories: online literature, scenario-based content apps and
mobile games. CooTek's mission is to empower everyone to enjoy
relevant content seamlessly. CooTek's user-centric and data-driven
approach has enabled it to release appealing products to capture
mobile internet users' ever-evolving content needs and helps it
rapidly attract targeted users.
For more information on CooTek, please visit
https://ir.cootek.com.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@cootek.com
ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com
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SOURCE CooTek (Cayman) Inc.