Gardein Challenges Canadians to Share Real Reactions to New SUPRÊME™ Lineup
November 06 2023 - 2:30PM
Gardein®, a brand of Conagra Brands, Inc., is expanding its line-up
of SUPRÊME™ plant-based products for meat alternative options that
look, cook and satisfy like the real deal. Inspired by Canadians’
favourite cravings like crispy chicken sandwiches, saucy boneless
wings and juicy sausages, Gardein® SUPRÊME™ is making it easier for
Canadians to reduce their meat consumption while still satisfying
their appetites.
As Canada's #1 frozen meat alternative brand1, Gardein
is known for its wide variety of delicious, plant-based products,
with popular alternatives for chicken, beef, pork and fish.
Gardein® SUPRÊME™ continues to elevate the world of meat
alternatives with bold, delicious flavours and great texture,
featuring six new products to sink your teeth into: Chick’n Filet,
Chick’n Nuggets, BBQ Wings, Buffalo Wings, Bratwurst Saus’ge, and
Spicy Italian Saus’ge.
Gardein® SUPRÊME™ Real Reactions Contest
From November 6, 2023 to December 4, 2023, Gardein is hosting
the Real Reactions contest to encourage Canadians to surprise
themselves, their family and friends with the new Gardein® SUPRÊME™
products and capture their authentic reactions to the flavourful
and shockingly meatless versions of their favourite foods. By
submitting their reactions on gardeincontest.com, entrants have a
chance to win a prize pack that includes a year’s worth of Gardein,
so they can continue to repeat and enjoy this delicious experience
all year long.
“For over 20 years, Gardein has been providing an alternative
for Canadians looking for ways to reduce their meat consumption
while still enjoying the flavours, looks and textures of their
favourite foods,” said Veronika Popkova, Senior Brand Manager
at Conagra Brands Canada. “We also know consumers have been
dissatisfied with past experiences trying meat alternatives.
Gardein’s SUPRÊME™ line continues to push the envelope in sensory
experience, building off an already successful portfolio of
products while making sure we listen to our consumers. Gardein’s
new contest is here to encourage meat-lovers and flexitarians alike
to give meat alternatives another chance with Gardein® SUPRÊME™. We
want to capture real-time reactions as we surprise and delight
consumers!”
*Please visit gardeincontest.com for full rules and
regulations.
Gardein® SUPRÊME™ is available in the frozen section at grocery
stores nationwide including Walmart, Save-on-Foods, Loblaws, and
Metro. For brand information and recipe ideas, please visit
gardein.ca.
About Conagra Brands CanadaConagra Brands, Inc.
(NYSE: CAG), headquartered in Chicago with a Canadian presence
in Mississauga, is one of North America's leading branded
food companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Orville Redenbacher’s®, Marie Callender's®, Hunt’s®,
Healthy Choice®, Slim Jim®, POGO®, and VH®, as well as emerging
brands, including Angie's® BOOMCHICKAPOP®, Earth Balance®, and
Gardein®, offer choices for every occasion. For more
information, visit www.conagrabrands.ca.
FOR MEDIA ENQUIRIES PLEASE
CONTACT: Quinn Densmore, Harbinger
Communications qdensmore@harbingerideas.com 902.223.0506
A video accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/d2551bf2-32be-4cfe-8fa3-a28e185da696
A photo accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/001b8437-d4f6-4798-9871-18acbc50e196
1 NielsenIQ Retail Measurement | TOFU&MEAT DAIRY ALT PRD,
NATIONAL EXCL NFLD GB +DR +MM, $ SHR, Latest 52 Wks - w/e
09/09/23.
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