XStream Beverage Group, Inc. Acquires Maui Juice Company
March 02 2004 - 9:00AM
PR Newswire (US)
XStream Beverage Group, Inc. Acquires Maui Juice Company
Hawaiian-Based Company Considered One of the Pioneers in the
Multi-Billion Dollar Functional Drink/New Age Category FORT
LAUDERDALE, Fla., March 2 /PRNewswire-FirstCall/ -- XStream
Beverage Group, Inc. (BULLETIN BOARD: XSBG) today announced it has
completed the acquisition of the Maui Juice Company. Founded in
1986, Maui is considered one of the pioneers in the functional
drink/new age category. The company currently sells its seven
flavors of fresh perishable juice throughout Hawaii. "We consider
the Maui Juice Company one of the hidden gems in the beverage
industry," said Jerry Pearring, CEO of XStream Beverage Group, Inc.
"Maui Juice has been an Hawaiian favorite long before any ofthe
prominent national brands in the functional drink/new age category
were even developed. In essence, they were one of the pioneers in
the category which domestically has grown to more than $5 billion
in annual sales." Maui's current line of fresh perishable products
consists of seven flavors in three segments. Its nutrient-enhanced
drinks include Ginger Blast, Noni Lemonade and Aloe Lime C Charge.
The company offers a Papaya Orange juice blend. Its smoothie line
consists of Pineapple Coconut, Strawberry Passion and Spirulina.
The products, which are produced from all-natural, local
ingredients at a company-owned facility in Maui, are available in
single and multi-serve packaging. The Company said that Maui Juice
line will continue to be madein that facility utilizing lush,
tropical ingredients from local resources. "The Maui line of all
natural, premium juice and nutrient enhanced juice drinks promote a
sense of health, wellness and goodwill by utilizing the tropical
imagery of Maui and capturing the Aloha Spirit," said Pearring.
"Since distribution has been limited to Hawaii we're every excited
about the prospects of bringing Maui Juice to the mainland where
consumer interest in more healthy lifestyles is increasing demand
for functional/new age beverages. We're quite confident that Maui
will be a formidable competitor." "For nearly two decades we've
taken great care to maintain the integrity of Maui Juice and to
uphold its reputation as an island favorite," said Maui Juice
Companypresident, Larry Lassek. "Over the years we've had a number
of interested suitors but none of them truly understood and
appreciated the mystic surrounding our products like XStream
Beverage Group." The acquisition of the Maui Juice Company
reinforcesXStream Beverage Group's short- and long-term strategy to
build brands while establishing its own distribution network. The
Company recently acquired the historic Squeeze soda brand in an
all-stock purchase, its first entry in the "retro," gourmet soda
category. The Maui Juice Company acquisition is being facilitated
through a combination of stock and cash tied to certain performance
criteria. Specific terms were not disclosed. Less than a year ago,
the Company introduced its proprietary energy drink, Yohimbe. Made
from the bark of the West African Corynanthe Yohimbe tree, the
drink also contains vitamins B-12, B-6 and taurine, which is an
essential amino acid. Since its introduction in March 2003, sales
of the product have grown consistently,making particular inroads in
several of the popular clubs in South Beach and Ft. Lauderdale, as
well as various spots in Connecticut. XStream Beverage Group
currently has its own distribution facilities in Ft. Lauderdale,
Fla. and Bristol, Conn. Planscall for the acquisition of small- to
medium-sized distributors in strategic locations around the nation,
while concurrently introducing its own proprietary products through
those distribution channels. About XStream Beverage Group, Inc.
XStream Beverage Group, Inc. is charting a course to become one of
the up-and-coming leaders in the beverage industry. The company
plans to continue acquiring small- to medium-sized beverage
distributors and developing brands under its own label or through
acquisition. The company is a fully reporting, public entity
trading on the OTC Bulletin Board, ticker symbol XSBG.OB. Learn
more at http://www.xbev.com/ This press release includes
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause actual results, performance or achievements
of the Company to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. Such factors include failure to
complete successfully the development of new or enhanced products,
the Company's future capital needs, the success of competitive
products, fluctuations in costs, changes in consumer preferences
and other items described in the Company's Securities and Exchange
Commission filings. The Company undertakes no obligation to update
any statements in this press release. For further information,
contact: Peter Nasca Peter Nasca Associates, Inc. Chicago:
312-421-0723 Miami: 305-937-1711 DATASOURCE: XStream Beverage
Group, Inc. CONTACT: Peter Nasca of Peter Nasca Associates, Inc.,
Chicago, +1-312-421-0723, Miami, +1-305-937-1711, or , for XStream
Beverage Group, Inc. Web site: http://www.xbev.com/
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