Market Leader Launches New Products for Growth Oriented Real Estate Agents and Agent Teams
November 07 2008 - 8:00AM
Marketwired
Market Leader (NASDAQ: LEDR) introduced two innovative new services
today to help growth oriented real estate agents be more responsive
to consumers' changing needs and preferences. Growth Leader and
Team Leader each expand on Market Leader's nine-year track record
of providing innovative marketing and technology solutions that
help real estate professionals grow and manage their businesses.
Set to be unveiled before thousands of real estate professionals
at the National Association of REALTORS� Annual Conference and Expo
in Orlando this weekend, the company's new products join Market
Leader's growing lineup of industry-leading, results-driven
marketing solutions.
"With the introduction of Growth Leader and Team Leader we now
have a complete family of next generation products that cater to
growth oriented real estate agents, agent teams, and real estate
brokerage companies," Market Leader CEO Ian Morris said. "One-third
of all real estate agents bucked the down market and grew their
business this year by leveraging the power of the Internet, and we
are proud to serve these innovative real estate leaders."
Growth Leader and Team Leader are both built on Market Leader's
proven and highly successful RealtyGenerator technology platform.
RealtyGenerator's powerful lead generation and client management
system has been continually enhanced over the past five years and
currently powers more than 200 innovative brokerage companies
around the nation.
Real estate broker and Market Leader customer Lou Kaufmann
credits the company's technology for his success in this turbulent
market: "I have been in this business for over 33 years, and this
is the best program I have found. As my agents tell me, 'It's a
gold mine.'"
New Research Demonstrates Power of the Internet in Real
Estate
A new research study conducted by Lives of Real Estate (LORE)
Magazine shows that despite a major real estate downturn, 32%
percent of agents grew their business in 2008. According to the
research, those agents pointed to two primary drivers of their
success: ongoing investments in online marketing and advertising,
and the use of technology to engage and cultivate relationships
with prospects. Growth Leader and Team Leader address both of these
opportunities.
Growth Leader was designed for real estate agents focused on
growing their business. It helps agents do this by enabling them to
cost-effectively generate a steady stream of prospects to their
personal web site while providing a powerful contact management
solution that helps convert those prospects into clients.
Team Leader is the first real estate marketing solution designed
to address the specific needs of real estate agent teams. It
enables those teams to generate a steady stream of prospects, and
convert those prospects into clients while also providing them with
the tools to recruit and retain agents and manage their team. This
enables teams to provide better service to their clients, while
giving them a competitive edge in attracting new clients.
About Market Leader, Inc.
Market Leader (NASDAQ: LEDR) provides real estate professionals
with innovative marketing and technology solutions that enable them
to grow and manage their business.
Founded in 1999 by a second-generation real estate agent, Market
Leader provides real estate agents, agent teams, and brokerage
companies with subscription software and advertising products that
enable them to generate a steady stream of prospects, as well as
the tools and training they need to convert these prospects into
clients.
With a long history of innovation, Market Leader pioneered
online lead generation for real estate professionals a decade ago
and today is the leading marketing partner to the real estate
industry.
The company also provides consumers with free access to the
information and tools they need throughout the home buying and
selling process through its national consumer real estate sites.
These websites enable Market Leader to provide its customers with
access to millions of future home buyers and sellers while
providing these consumers with free access to the information they
seek throughout the home buying and selling process.
For more information on Market Leader visit
www.MarketLeader.com.
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Investor Contact: Mark Lamb Director of Investor Relations
Market Leader, Inc. 425.952.5801 markl@marketleader.com Press
Contact: Hugh Siler Siler & Company for Market Leader, Inc.
949.646.6966 hugh@silerpr.com
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