Design Collective Takes Home Six 2024 NAUMD Image of the Year Awards
May 16 2024 - 12:20PM
Business Wire
The organization has been recognized for its
exquisite designs across a diverse group of clients
Design Collective® by Cintas has walked away with six Image of
the Year Awards for best employee apparel from the Network
Association of Uniform Manufacturers and Distributors (NAUMD)
annual convention held in Daytona Beach, Florida.
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the full release here:
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Design Collective and its clients were
recognized for award-winning apparel collections in six different
categories (Photo: Business Wire)
Design Collective and its clients were recognized for
award-winning apparel collections in the following categories:
- Citrus Club at Arizona Biltmore - RESTAURANTS & FOOD
SERVICE
- Durango Casino & Resort - CASINOS
- Hilton Hotels & Resorts - LODGING
- SRM Concrete - PROPERTY CONSTRUCTION AND MANAGEMENT
- De Palm Tours Aruba – ENTERTAINMENT
- RETAIL SPECIALTY STORES
“We are excited to be recognized for award-winning design across
such a diverse group of clients," said Kristin Sharp, Director of
Design Collective. “Our collaborations are important to us, and we
show that through our comprehensive design approach. Learning and
understanding our client’s brands and needs allows us to design
with purpose, which is something we always strive to achieve. We
are proud to have the talent and resources to carry out each
client's vision.”
Courtesy images of winning programs are available here.
Citrus Club at Arizona Biltmore
The Citrus Club Lounge is an exclusive adults-only lounge at the
Arizona Biltmore built on providing a top-tier experience for
guests through personal concierge service. The apparel program was
designed to outfit team members across several job functions,
including hosts, servers and bartenders. Inspired by the client's
brand, Design Collective created an apparel collection featuring a
citrus fruit print blouse, custom citrus flower print shirts and
custom aprons.
Design Collective created a high-end fashion look that is
stylish yet practical and would reflect a sense of place with
luxury appeal in a fresh perspective. Functionality was the key
driver, opting for a more relaxed silhouette for the top to create
ease of movement and comfort while incorporating stretch built into
blazers. To maintain a streamlined look, wrinkle-resistant
technology was built into the fabric. Design Collective’s ability
to implement fabric and print research into the program allowed for
a unique collection aligned with the brand.
Durango Casino & Resort
Design Collective's collaboration with Durango Casino and Resort
spanned across the entire casino. Outfitting more than 2,200
employees, this program was 95% custom and included collections for
front desk, bell attendants, valet, casino floor, cocktail
waitresses, housekeeping and several restaurants. All fabrics used
were specifically curated to fit beautifully into the property,
focusing on fit, function, comfort, and style.
The local Las Vegas casino is a true oasis in the desert,
becoming the focus as the jewel in the local neighborhood.
Durango’s goal was to have a wardrobe program that looked like it
came straight off the runway and into the local Las Vegas
neighborhood. Design Collective’s ability to establish a strong
relationship and work with every level of Durango’s staff, from
interior design to marketing, allowed them to create a complete
program that was in line with the brand’s overall goals.
SRM Concrete
SRM Concrete is a family owned, ready-mix provider who is
recognized as the largest and fastest growing concrete producer in
the United States. The goal was to outfit their two main divisions
for an employed staff of over 8,500 people. Concrete and Materials,
with a custom look, elevate their brand in the marketplace, while
also providing the wearers with comfortable, durable garments.
Design Collective created a program offering a complete system
of SRM branded apparel that includes exclusive design, enhanced
visibility, short- sleeve polo shirts, performance ¼ zip layering
and an enhanced visibility hooded duck jacket. The Design
Collective team tapped into their industry experience and
capabilities to deliver a program consisting of custom long sleeve
polos and hooded layering pieces that utilize fabrication,
silhouettes and safety features to meet SRM's requirements.
De Palm Tours Aruba
De Palm Tours Aruba collaborated with Design Collective to
develop a program that was simple to administer for a rapid
turnover while addressing the need to provide superior materials
that were appropriate for the Caribbean. As a result, Design
Collective modified their Ready to Wear collection to match the
color scheme and job functions of each designated area. Expertise
in regional weather, geographic challenges and performance fabrics
allowed designers to effectively communicate every detail as the
program was designed.
With approximately 400 workers, The De Palm Tours Aruba is a
tour and transfer firm. They have maintenance departments, all
support services, and tour guides out in the field (bus, UTV, Jeep,
catamaran, boat, submarines) in addition to lifeguards, divers,
waiter staff, and cleaners at their waterpark. The collaboration
improved the appearance across all corporate divisions, maintained
uniformity across all departments, and maximized the brand
standards such as colors, logos and design details across their
services.
About Design Collective® by Cintas
The Design Collective® by Cintas is a distinctive fashion house
dedicated to creating a modern wardrobe for employees. With design
studios in Las Vegas, Chicago, Toronto and Miami, Design
Collective’s award-winning designers blend garments from our
ready-to-wear line with custom-designed pieces to curate apparel
collections that enhance brand identity. These collections are
often complemented with garments from our retail brand
collaborations, giving employees wardrobes they want and love to
wear. Design Collective is a division of Cintas Corporation, a
publicly held Fortune 500 company traded over the Nasdaq Global
Select Market under the symbol CTAS, and a component of both the
Standard & Poor’s 500 Index and Nasdaq-100 Index.
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version on businesswire.com: https://www.businesswire.com/news/home/20240516188787/en/
Michelle Goret, Cintas Vice President of Corporate Affairs |
goretm@cintas.com, 513-972-4155
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