RNS Number:7465P
Aegis Group PLC
15 September 2003



15 September 2003

                                                           For Immediate Release


                                Aegis Group plc

                         Aegis Acquires Censydiam Group



Aegis Group plc ("Aegis") - the media communications and market research group -
announced today that it has executed an agreement for the acquisition of the
Censydiam Group, a Belgium research business with subsidiaries in the
Netherlands, Germany, Spain, Italy, Greece, France, UK, US and Hong Kong,
subject to customary conditions precedent including approval from competition
authorities.



The purchase price is composed of an initial consideration of Euro6.5m payable in
cash on completion and a deferred consideration payable in cash in three years,
subject to certain conditions, of up to a further Euro2.25m.  Censydiam had
revenues of approximately Euro15.7m for the year ended 31 December 2002.



Censydiam was founded in 1987 and has become a leader in diagnostic qualitative
research with a suite of world-class solutions that are recognised
internationally for their unique style and depth of reporting.  The company has
an established base of consumer packaged goods clients including Coca-Cola,
Heineken, Volvo, Nokia, Interbrew and Unilever.



The company specialises in understanding how consumers attempt to maximise their
satisfaction by buying products and services.  Censydiam believes that it is
critical for marketers to understand why consumers feel and act in the way they
do about products and it applies psychodynamic modelling and analytical
techniques to achieve an in-depth understanding of consumer motivation.



Commenting on the announcement, Doug Flynn, Chief Executive of Aegis said:



"The acquisition of Censydiam not only strengthens further Synovate's position
in Europe but also brings with it a deep expertise of the consumer packaged
goods sector and a number of world-class tools that will be rolled-out
throughout Synovate's international research network.  Censydiam's tools and
techniques help marketers understand the psychology of consumers and ultimately
the reasons why they select one product in preference to another.  These are
skills that will be of enormous benefit to both our research and media clients
alike."



                                     -ENDS-



For further information contact:


Aegis Group plc                                                (44) 20 7070 7700
Richard Walters
Financial Dynamics                                             (44) 20 7831 3113
Charles Palmer





Notes to Editors



About Aegis Group plc.

Aegis Group plc is the holding company for Carat, its media strategy, planning
and buying business and Synovate, its market research business. These two
operating groups provide clients with a range of services across, media
communication services, marketing consultancy and market research. Listed on the
London Stock Exchange, Aegis is capitalised at around #1.3 billion and operates
in 64 countries.  More information is available at www.aegisplc.com.



About Synovate

Synovate generates consumer insights that drive competitive marketing solutions.
The network provides clients with cohesive global support and a comprehensive
suite of leading research products.



About Censydiam

Censydiam was founded in 1987 by Jan Callebaut and Hendrik Hendrickx.  Since
then it has grown into an international business with offices in Belgium
(Antwerp, Brussels, Ghent), The Netherlands, Germany, France, UK, Italy, Spain,
Greece, Hong Kong, and the USA.  There are also a number of specialised
divisions: E-Motion, Future Watch, Health, Intercultural, Kids & Teens, and
Retail Compass.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

ACQGLGDCISBGGXU