By Ross Kelly 
 

SYDNEY--Coca-Cola Co.'s (KO) Australian distributor said profit would fall this year because of weak consumer demand and aggressive discounting by competitors.

Coca-Cola Amatil Ltd. (CCL.AU), 29%-owned by the U.S. beverage giant, said it expected earnings before interest and tax through December to be 5-7% below the previous year's 895.5 million Australian dollars (US$846 million). The profit measure excludes significant items like writedowns or gains from asset sales.

Coca-Cola Amatil, which distributes Coke products in Australia, New Zealand, Fiji, Indonesia and Papua New Guinea, has been cutting prices for its Australian soft drinks to compete with Pepsi Co. (PEP), which launched Pepsi Next here in February last year.

Fourth-quarter trading to date hasn't experienced the uplift in consumer sentiment the company expected after national elections in September, the company said in a statement.

Write to Ross Kelly at ross.kelly@wsj.com

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