Wizzard Announces Facebook Integration for its Mobile Podcast Apps
May 22 2012 - 7:05AM
Business Wire
Wizzard Media (NYSE Amex: WZE), the world’s leading podcast
network, today announced Facebook (NASDAQ: FB) support for its
popular Apple iOS and Google Android Podcast Apps in conjunction
with this week’s App Center announcement by Facebook. The Wizzard
Media Network reached over 23 million monthly unique audience
members in the first quarter and currently has nearly 2,500 mobile
podcast apps. Leveraging Facebook’s dominance and aggressive
expansion with the Facebook App Center further accelerates
opportunities for Wizzard to substantially grow its unique audience
and offer paid Facebook Apps.
Wizzard’s ‘Social’ Podcast Apps take advantage of the social
dynamics of Facebook where information and content become viral and
spreads through Friend networks. Currently, Facebook has over 425
million mobile users.
Wizzard’s ‘Social’ Podcast Apps allow mobile users to share
podcasts via posts to their Facebook Timeline and to their friends’
News Feeds the same way the previously released Podcast App for
Facebook Timeline does. Additionally, Facebook’s Single Sign-on
lets users log into Wizzard’s mobile Podcast Apps via their
Facebook identity and will automatically do so if they are already
signed into the Facebook app on their device.
The Facebook App Center, launching in the next few weeks, will
include Facebook Apps like the Libsyn Podcast App for Facebook
Timeline at launch. CBS News states, “the planned applications hub
may take a chunk out of Apple and Google’s mobile market share,”
but adds that the biggest change is the move to mobile. The
Facebook App Center will also include ‘Social’ Apple iOS and
Android Apps that have implemented Facebook’s Single Sign-on,
redirecting users to buy and download to mobile devices. Another
major change is that Facebook will now let developers offer paid
apps - meaning, users will pay to install certain apps.
"In just under a month, we have seen double the engagement and
greater viral reach within Facebook around the Libsyn Podcast App
for Timeline than with our other social media efforts around
podcast hosting. Now the same features will be launching in our
mobile Apps. The strength of viral discovery and the ease of
consumption becomes a powerful promotional vehicle. A new episode
can spread virally through the Facebook social network without
downloading media or synching your device. You can see what others
are playing, stream podcasts, and share your own," said Laurie
Sims, President, Wizzard Media “This is the next phase in our
tiered Facebook integration plan and provides a comprehensive
distribution network through Facebook and the App Center which
allows for unique engagement that is not available anywhere
else.”
Wizzard’s Management believes the promotion of streamed content
and the ability to offer paid apps via the Facebook App Center
creates greater monetization opportunities for our producers via
advertising and premium content offerings. Zynga (NASDAQ: ZNGA)
FarmVille is a prime example of how app developers have been able
to monetize Facebook apps.
To get Wizzard’s Podcast App for Facebook Timeline go to
www.facebook.com/libsynapp
About Wizzard Media:
Wizzard Media provides podcast publishers with distribution and
monetization services. Our clients include Microsoft, National
Geographic, Harvard Business Review, NPR and more than 10,000
others who use Wizzard Media products to measure their podcast
audience, deliver popular audio and video entertainment and
monetize their content through advertising and App sales and
subscriptions. In 2011, the Wizzard Media Network received well
over 1.64 billion podcast requests from approximately 50 million
people worldwide through iPods, iPhones, iPads, iTunes,
Blackberrys, Windows Phones, Zunes, Windows Media Center,
Androids and many other devices and destinations. We are part of a
publicly held, Pittsburgh based company with thousands of
shareholders and a world-class team. Visit us on the web
at www.wizzardsoftware.com/media, email us at
contact@wizzard.tv.
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"Forward-looking Statements" as defined in the Private Securities
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intention or obligation to revise any forward-looking statements
whether as a result of new information, future developments or
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involved in such development activities, the level of demand and
market acceptance of our services, changes in our business
strategies and acts of terror against the United States.
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