AQA Aquacell Technologies

New "Message On The Bottle" Out-Of-Home Advertising Method Gives Dove's Sales a 34% Lift RANCHO CUCAMONGA, Calif., Aug. 11 /PRNewswire-FirstCall/ -- AquaCell Media, Inc., a subsidiary of AquaCell Technologies, (AMEX:AQA) has tapped into the fast-growing out-of-home advertising segment with their patented self-filling water coolers used as in-store "billboards". AquaCell installs their unlimited-use water coolers free of charge for retailers so that they can offer their customers a refreshing shopping experience while simultaneously giving advertisers a unique way to reach their targeted audience. AquaCell launched its innovative advertising campaign in Duane Reade stores throughout the NY metro area and Rite Aid drugstores nationwide. "In today's fragmented media advertising arena, it's getting increasingly more difficult to reach out to the consumer in a relevant timeframe of their purchase intent cycle," said Alan Jope, President of Unilever Home & Personal Care U.S. "In a controlled test, AquaCell's in-store advertising on our largest brand, Dove, revealed a significant sales lift versus same stores without the AquaCell cooler advertising." "Our advertisers enjoy exclusivity without any diversions from competing ads," said Michael Dougherty, President of AquaCell Media. "As proven by the 34% Dove sales lift, advertising on our patented permanently attached five- gallon bottle and cup holder is a unique and effective way for advertisers to target consumers while they shop." With approximately 1300 "billboard" water coolers currently in place, AquaCell continues to roll out its program to numerous retailers and expects to expand beyond the pharmacy segment in the near future. About the Aquacell 1000 Bottled Water Cooler System The patented Aquacell 1000 Bottled Water Cooler System automatically refills the permanently attached five-gallon bottled every time water is dispensed, so there are no heavy, bulky bottles to change, lug or store. The system, which looks like a traditional bottled water cooler, is professionally installed, taping into the municipal water supply. The water flows through an extensive filtration system, which includes ultraviolet-light disinfection, before entering the bottle. In essence, it is a self-contained water bottling plant. About AquaCell Media, Inc. AquaCell Media, Inc. is a wholly owned subsidiary of AquaCell Technologies, Inc. (AMEX:AQA). AquaCell Media installs its patented Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments under multi-year agreements. AquaCell Media retains ownership of the coolers, and revenue is generated through the sale of targeted advertising on the bottle label of the permanently attached five- gallon bottle and on the cupholder, for products and/or services pertinent to the location, similar to the concept of billboard advertising. AquaCell Technologies, through its Aquacell Water, Inc. subsidiary, manufactures commercial, industrial and municipal water filtration and purification systems, capable of treating hundreds to millions of gallons of water per day for a multitude of applications. DATASOURCE: AquaCell CONTACT: Kelli Annequin, +1-212-843-8097, or Tim Clemensen +1-212-843-9337, both of Rubenstein Investor Relations Web site: http://www.aquacell.com/

Copyright