NEW YORK, Nov. 7, 2017 /PRNewswire/ -- For the fourth
consecutive year, Colgate® Optic
White® is celebrating its partnership with the
Country Music Association (CMA) leading up to "The 51st Annual CMA
Awards" taking place on Wednesday, November
8. This year, Colgate has also teamed up with
Platinum-selling singer-songwriter Kelsea
Ballerini to help spread beautiful, white smiles and share
with fans how she prepares for the most exciting moments in her
life, on and off the red carpet. Fans can get the inside scoop on
Kelsea's CMA Awards routine, how she feels about being nominated
for "Female Vocalist of the Year" and some of her favorite everyday
essentials by following @CountryMusic on Twitter and @OpticWhite
and @KelseaBallerini on Twitter and Instagram.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8201851-colgate-optic-white-kelsea-ballerini-51st-cma-awards/
"I'm in one of the happiest seasons of my life and happiness
shows through a smile. I really believe that, and it's why I've
partnered with Colgate Optic White," shares Ballerini. "It is still
so surreal to me that I get to put on a pretty dress and sit with
the cool kids at the CMAs. And to be nominated… plus perform with
Reba on top of it has me all smiles!"
During the show, fans can tune into Colgate Optic White's
takeover on the official 2017 CMA Awards Snapchat Live Story and
follow along as @OpticWhite live-tweets with Nashville social influencers, Sounds Like
Nashville and Sarah Belle, to discuss the most
smile-worthy moments of the night. In addition, artists and
celebs will have a chance to show off their bright white smiles on
the red carpet in the first ever CMA Awards 360 Smile Cam sponsored
by Colgate.
"This has been an incredible year for Kelsea and we are happy to
be celebrating with her at an event as iconic as The CMA Awards,"
said Bill Van de Graaf, Vice
President and General Manager, North America Oral Care Marketing at
Colgate-Palmolive. "Kelsea is a beautiful genuine person inside and
out. We are honored she trusts her smile to Colgate Optic
White."
To get live updates from "The 51st Annual CMA Awards" and
details on the sweepstakes, follow @OpticWhite on
Instagram and Twitter using #OpticWhitexCMA.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company,
tightly focused on Oral Care, Personal Care, Home Care and Pet
Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized
brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring,
Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline
and Suavitel, as well as Hill's Science Diet, Hill's Prescription
Diet and Hill's Ideal Balance. For more information about Colgate's
global business, visit the Company's web site
at http://www.colgatepalmolive.com. To learn more about
Colgate Bright Smiles, Bright
Futures® oral health education program, please
visit http://www.colgatebsbf.com.
About Kelsea
Ballerini
Named among the "30 Biggest Albums of Fall"
by Entertainment Weekly, GRAMMY nominee Kelsea Ballerini takes listeners on an intimate
journey of loss, life, and love, with her highly-anticipated
sophomore album UNAPOLOGETICALLY. "Legends" marks the
first chart-rising single among the 12-track compilation written or
co-written by Ballerini. Following a successful sold-out first
headlining tour, THE FIRST TIME TOUR, last year, Ballerini kicks
off THE UNAPOLOGETICALLY TOUR this winter. The Black River
Entertainment artist is vying for Female Vocalist of
the Year at the 51st annual CMA Awards airing live from
Nashville on November 8 on ABC. She will also be honored with
the ASCAP Vanguard Award at the 55th annual ASCAP
Country Music Awards
(11/6). The record-breaker skyrocketed to stardom
after releasing three consecutive PLATINUM-certified, #1 smashes
from her critically acclaimed, GOLD debut album THE FIRST
TIME – "Love Me Like You Mean It," "Peter Pan," and "Dibs"
– making her the only female artist in Country music history,
including female duos and groups, to achieve this accolade.
Ballerini has appeared on the cover of Billboard
Magazine's GRAMMY preview issue, was included
in Forbes' "30 Under 30" class of 2017, and featured
in People Magazine's "Beauty at Every Age" list in
their iconic World's Most Beautiful issue for 2017. She's been
named "The Country Sweetheart" in People's elite "Ones
to Watch" portfolio, praised by Rolling Stone as
the "Nashville It Girl," touted by Billboard as
"Country's Next Queen," and selected as one of CMT's Next
Women of Country. Awarded Billboard's "Rising Star"
title at the prestigious 2015 Women in Music event, Ballerini has
continued to gain recognition by scoring her first-ever ACM Award
win for New Female Vocalist of the Year, iHeartRadio
Music Award for Best New Country Artist, multiple Radio
Disney Music Awards, American Country Countdown Award (ACCA)
for Breakthrough Female of the Year, ACM
Honors' Gene Weed Milestone Award and acknowledged
as Artist of the Year by Nashville
Business Journal.
About CMA Awards
The first "CMA Awards Banquet and Show" was held in 1967. The
following year, the CMA Awards was broadcast for the first time –
making it the longest running, annual music awards program on
network television. The Awards have aired on ABC since 2006. ABC is
the network home of the CMA Awards and CMA's other two television
properties, "CMA Fest" and "CMA Country Christmas," through 2021.
The CMA Awards air in 43 countries. For more information on "The
51st Annual CMA Awards," visit CMAawards.com.
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SOURCE Colgate-Palmolive