Avia Connects with Mom Gaming Community to
Better Understand Gaming Preferences and Emotional
Impact
SAN
MATEO, Calif., May 8, 2024
/PRNewswire/ -- As we head into a weekend dedicated to
celebrating moms everywhere, Avia, creator of the award-winning
"Bingo Tour'' and "Solitaire Clash" apps, and Pocket7Games social
competition platform, reached out to its community of mom gamers to
garner insight into gameplay preferences and emotional impact. The
total number of gamers in the U.S. is projected to surpass 200
million in 2024 and as the gaming community continues to undergo
growth and diversification, moms aren't taking a back seat. In
fact, nearly 90% of those recently surveyed by Avia play mobile
games daily.
Ahead of Mother's Day, Avia connected with
its mom players to better understand gaming preferences and
emotional impact.
"With Mother's Day approaching, we wanted to take some time to
engage with the moms in our community and get a better
understanding of how Avia games impact them emotionally as well as
game preferences and what entices them to play," said Vickie Chen, founder and CEO, Avia. "As an
instrumental demographic in the rapid growth of mobile gaming,
moms' feedback is crucial for Avia, as we explore future game
updates, features and the introduction of new titles."
The recent findings from Avia's Mother's Day Survey shed some
light on preferences and how mobile gaming is impacting moms
emotionally. Central to Avia's mission is ensuring that everyone
enjoys an engaging mobile gaming experience where they can unleash
their competitive spirit and embrace the thrill of competition as
they have fun and win. As Avia continues to put forth its best
efforts in improving and supporting positive mobile gaming
experiences, the following are a few key survey findings and areas
the company will focus on for future development.
- Moms Mobile Game for Stress Relief and Entertainment: In
today's fast-paced world, moms are oftentimes the masters of
juggling many things. This constant heavy lifting often leads to
stress feeling like a constant companion in their lives. While
mobile gaming emerged primarily as an entertainment avenue, it has
also proven itself to be a solid tool for stress relief. Over 90%
of Avia gamers surveyed reported that playing mobile games helps
them relieve stress and entertain themselves. Mobile games continue
to provide an escape from the pressures of daily life, allowing
moms to immerse themselves into digital worlds of fun and
prize-seeking adventure.
- Mobile Games Improve Moms Mood: Providing an outlet to
unwind and rejuvenate, more than 70% of moms surveyed said playing
mobile games improved their overall mood. Adding onto this, over
40% noted feeling joy and excitement when playing mobile games and
more than 50% find mobile gaming most effective in improving their
mood after a long day of work or when seeking out entertainment.
Beyond the games themselves, the social aspect of mobile gaming can
also help foster connections with friends and loved ones, further
enhancing inclusion and camaraderie. As technology continues to
evolve, mobile gaming is a solid testament to the innovative ways
in which it can provide much-needed breaks from today's hectic
lifestyles and positively impact overall moods.
- Rewards and Achievements Motivate Moms: Mobile games are
a powerful tool for challenging minds, enhancing problem-solving
skills, provoking strategic thinking, and prompting quick
decision-making. Furthermore, many mobile games offer in-game
rewards and incentives. Avia's survey found that more than 65% of
respondents continue to play mobile games due to incentives such as
rewards, achievements and climbing up the leaderboard. In essence,
while fun is at the center of many mobile games, reaping the
rewards, enhancing skills and celebrating achievements all play an
important role in delivering a positive mobile gaming
experience.
As a company dedicated to providing the best mobile gaming
experience for all gamers, Avia remains focused on obtaining users'
feedback to continue to improve and adapt its range of mobile
offerings. With 86% of respondents noting that they would likely
recommend Avia titles to friends and family, this informal survey
reiterates the important role moms play in the mobile gaming
community as a priority demographic for future research and
development.
About Avia
Founded by Vickie
Chen and Ping Wang, Avia is
the go-to destination for casual competitive mobile gaming and is
the publisher of Pocket7Games, a unified gaming platform, and other
individual apps including "Bingo Clash," "Bingo Tour'' and
"Solitaire Clash." Quick to play and quick to win, Avia mobile
games are designed for players of all skill levels, from casual
gamers to hardcore enthusiasts. Avia gaming offerings include 15+
unique, skill-based games linked to a single membership and joint
account system, allowing players to seamlessly switch among puzzle,
action, card, math, and brain games. Avia is committed to providing
an inclusive platform to unleash the competitive spirit in
everyone, enabling them to experience the thrill of competition as
they compete, have fun and win. To date, Avia has awarded more than
$1.4 billion in prizes to its
players. Select titles are available as individual apps for
download.
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SOURCE Avia