PHILADELPHIA, May 2, 2024
/PRNewswire/ -- The Philadelphia Phillies and
GHOST® are teaming up to bring even
more energy to the club's electrifying fanbase in a new partnership
that is the first of its kind in the major leagues.
The multi-year collaboration features GHOST®,
a lifestyle brand of sports nutrition products, energy drinks,
dietary supplements, and apparel, as the first ever "Official &
Exclusive Energy Drink" of the Phillies.
As part of the
partnership, GHOST® will fuel
fans with its feel-good energy drink during home games at Citizens
Bank Park, serving a variety of its flavors, including Original
'OG', Orange Cream and Tropical Mango, at concession stands and
grab and go kiosks throughout the ballpark. In addition,
GHOST® will be served as a backbar mixer and
available as an exclusive GHOST®
Energy signature cocktail drink, with other highlights
including fan samplings and special events throughout the
season.
Recognizing the importance of giving the topic of mental health
prominence, GHOST® will also be the new
presenting sponsor for the team's "Strike Out the
Stigma" initiative to support healthy life habits and mental
health awareness, featuring monthly pregame Theme Night events that
bring important conversations surrounding mental health to the
forefront. The new "Strike Out the Stigma" partnership will launch
on Saturday, May 4, during
Mental Health Awareness Month and will focus on mental health in
sports with guest speakers from the Phillies and San Francisco
Giants. To further bring awareness to mental health in sports,
players for the first time will wear "Never Fightin' Alone"
t-shirts during that day's batting practice.
"As a life-long Phillies fan born and raised in
West Chester, PA, it doesn't get
any better than this. However, this partnership goes far beyond the
hometown connection," said Ryan
Hughes, Co-Founder and CMO of
GHOST®. "GHOST® as
a brand, has ascended in the energy category by staying true to who
we are and doubling down on authenticity. From our products to our
partnerships, we strive to only hit home runs and if there is
anything this team can get behind, it's just that. We couldn't be
more proud to partner with an organization and fanbase that truly
embodies the work hard, play hard mantra as much as we do!"
"We are extremely excited to officially
welcome GHOST®, one of the fastest growing
performance energy drinks in the world, to the Phillies family,"
said Jackie Cuddeback, Phillies Senior Vice President of Partnership
Sales, Suite Sales and Corporate Marketing. "Our new synergy with
GHOST® is the perfect blend of sports and culture
that will undoubtedly have an impact well beyond the game, as
together, we also aim to make a difference in mental health
awareness, letting our fans know that they are 'Never Fightin'
Alone'."
GHOST® will also have a prominent
presence at Phillies home games starting on Friday, May 3, with signage at various
locations including behind home plate and in the Phillies dugout at
Citizens Bank Park.
In addition, the new alliance will lean into the lifestyle and
culture of the sport by designating GHOST® as the
Presenting Partner of Phillies Arrivals on @Phillies social
media channels, highlighting players as they arrive for game day
throughout the season.
About GHOST®
GHOST® is a lifestyle brand of sports
nutrition products, energy drinks, dietary supplements, and
apparel. GHOST® is disrupting the sports
nutrition industry by creating a lifestyle movement that includes
transparent innovative products, global distribution, immersive
content, key influencer partnerships, and authentic collaborations
with many of the world's leading flavor brands, including
OREO®, Chips Ahoy!®, Sour Patch
Kids®, Sonic® Drive-In,
Warheads®, Swedish Fish® and
Welch's®. GHOST® products
can be found at GNC, ghostlifestyle.com, and select global
retailers in over 40 countries. For more information, visit
ghostlifestyle.com or connect with the brand on
Instagram, X, TikTok,
or Twitch.
CONTACTS:
Deb Rinaldi, Phillies, 267-408-9545,
377150@email4pr.com
Alessandra Luckey, GHOST Energy
(377150@email4pr.com / 818-478-0530).
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SOURCE GHOST