BEIJING, April 29,
2024 /CNW/ -- In recent years, Quanzhou City in
southeast China's Fujian Province has been strengthening
cultural heritage protection, creating new paths for cultural
heritage promotion, thus remarkably propelling cultural tourism
growth and achieving win-win scenario for cultural heritage
protection and cultural tourism development.
"When bidding for the World Heritage List, Quanzhou had made
great efforts in cultural heritage protection and restoration,
preserving lots of precious cultural heritage," said Xiao Yuqin, an
official with Fujian Provincial Bureau of Cultural Heritage, adding
that the city made even more efforts on cultural heritage
protection after it was added to the UNESCO World Heritage List as
a cultural site.
A slew of measures have been put in place, including issuing
laws and regulations, streamlining institutions and recruiting
professionals.
While the cultural heritage sites in Quanzhou are not isolated,
they are vibrant and down-to-earth. Local people live and interact
with them. It is learned that most cultural heritage sites in
Quanzhou are free of charge for local people and tourists.
Quanzhou's tourism has been boosted after it was put on the
UNESCO World Heritage List. In 2023, Quanzhou received nearly 86.53
million tourist visits, registering a year-on-year increase of 53.9
percent, with the total tourism income topping 100 billion yuan (about 13.8 billion U.S. dollars), up 68.9 percent year
on year.
The city is also very creative in its tourism marketing, both
online and offline. It established the province's first city-level
communication center, promoting its tourism on media outlets and
social media platforms and producing interesting posts that went
viral among Chinese netizens.
Apart from world heritage sites, Quanzhou is also home to six
world-class intangible cultural heritage projects and 36
national-level intangible cultural heritage projects. The city
combines world heritage sites, intangible cultural heritage
projects with tourism, organizing featured events and rolling out
related tourism products, to meet diverse needs of tourists.
To cope with the surge of tourists, the city also mobilizes
resources to provide more facilities for tourists, including
homestay, hotels and restaurants.
Quanzhou, with its unique cultures, will further raise its
coordinated development of cultural heritage protection and
cultural tourism development to a new level, after its successful
listing on the World Heritage List, making it a global model in
cultural heritage protection, said Fu Qisheng, head of the Fujian
Provincial Bureau of Cultural Heritage.
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SOURCE Xinhua Silk Road