New educational campaign addresses the
isolation of infertility; highlights compassionate care Inception
and its providers deliver to aspiring parents every
day
HOUSTON, April 23,
2024 /PRNewswire/ -- In observance of National
Infertility Awareness Week (April 21-27,
2024), Inception Fertility™, a global leader of fertility
services, and The Prelude Network®, Inception's clinical network
and the largest network of fertility providers in North America, announce the launch of "We Get
You, So We Got You," an educational campaign that humanizes the
fertility experience by highlighting the isolation experienced by
aspiring parents navigating infertility. The campaign also includes
a weeklong series of webinars featuring Prelude Network Physicians
from around North America to help
spread awareness of infertility.
"Our patients have tried everything they can to have a baby
before they even step foot inside one of our 90+ Prelude Network
clinics across North America,"
says TJ Farnsworth, Founder and CEO of Inception Fertility. "They
are emotionally, mentally, and physically burnt out, and frankly we
know that they'd rather not be here, because if they could have a
baby any other way, they would! We understand because we have been
there, and it's from our own experiences that we have committed to
improving the entire process – from improving care to expanding
financial options that will help patients access that care."
Understanding firsthand that isolation – and the need to improve
the patient experience – Farnsworth and his wife, Margaret, built
Inception after the birth of their son, Wyatt, who was conceived
with the help of in vitro fertilization (IVF) after a long, tenuous
battle with infertility.
"Infertility is hard, and while one in six couples globally is
affected by it, the pain and sadness can leave someone feeling like
they are completely isolated," says Margaret Farnsworth, who is also the Executive
Director of The Wyatt Foundation, a nonprofit
organization dedicated to helping individuals and couples achieve
their dream of building a family through assisted reproductive
technology (ART). "We hope that through our messaging, we can help
people feel less alone, and encourage them to take the next step,
because there is always hope."
Many staff and physicians within Inception and Prelude have also
experienced infertility, including Lindsey
Rabaut, Chief Marketing Officer at Inception. "When my
husband and I were trying for our first son, it took two years, and
I remember that feeling in my gut every time a friend announced
their pregnancy. It was a combination of being happy for them and,
at the same time, being so mad at my own body," shares Rabaut, who
created this campaign with the help of creative agencies West
Global and Fact & Fiction. She also shares the relatable
feeling of defeat. "I had to admit defeat before I could even
schedule my first appointment with a fertility specialist, and this
campaign is a way to tell the more than 7 million people struggling
with infertility that they aren't alone."
"We Get You, So We Got You" also aims to change the way
infertility is shown in advertising. "The use of aspirational
images focused on the end result, a baby, isn't always motivating
to those struggling with infertility, because it denies reality,"
says Rabaut. "We can't promise outcomes, but what we can
promise is to treat you like our family, while helping you stack
all the odds in your favor so you can build your family."
To help those navigating infertility access quality reproductive
services, The Prelude Network offers more than 90 clinics across
the US and Canada, with 135+
physicians throughout those practices who are recognized for their
achievements in advancing the field of reproductive medicine and
for delivering compassionate care. This includes recognitions by
Newsweek's Best Fertility Clinics in America, Castle Connolly's Top
Doctors, and many others.
To learn more about the Resolve's National Infertility Awareness
Week efforts and how you can participate to help reduce the
isolation within the fertility community, please
visit: https://www.infertilityawareness.org/.
Learn more about The Prelude Network and 3 free educational
webinars, please visit:
https://www.preludefertility.com/events.
About Inception Fertility™
Inception Fertility™
(Inception) is a family of fertility brands committed to helping
patients build their own families. Built by patients for patients,
Inception's purpose is to achieve the highest bar in experience,
science and medicine in an effort to enhance each patient's
experience and achieve better outcomes.
Inception's medical experts are leading pioneers in fertility
care. Our doctors are some of the first to use breakthrough
assisted reproductive technologies (ART) – including in vitro
fertilization (IVF), preimplantation genetic testing (PGT) and
fertility preservation services – and they continue to lead the
industry by building on these technologies by through development,
research and thought leadership.
Through its growing family of national organizations – which
includes The Prelude Network®, the fastest-growing network of
fertility clinics and largest provider of comprehensive fertility
services in North America; Pathways Fertility, clinics that
provide affordable, individualized and high quality
care; MyEggBank®, one of the largest frozen donor egg banks in
North America; BUNDL Fertility™, a multi-cycle fertility
service bundling program; HavenCryo™, a long-term reproductive
preservation and storage solution provider and NutraBloom®, a
premium lifestyle brand with expertly formulated supplements to
support individuals' health and wellness goals for preconception –
Inception is working to deliver on its promise to push the envelope
of what is possible for exceeding patient expectations.
About The Prelude Network®
The Prelude Network® (Prelude), the fastest-growing
network of fertility clinics and largest provider of comprehensive
fertility services in North
America, is the clinic network of Inception
Fertility™ – a family of fertility brands that touches every
part of the fertility journey, including diagnostics and treatment
to financial accessibility.
Each clinic, as part of Prelude, is committed to delivering the
highest level of personalized fertility care by the nation's
leading reproductive endocrinologists, embryologists and
practitioners by focusing on an excellence in science, medicine and
the patient experience. The growing Prelude Network has more
than 90 total locations nationwide, offering a wide range of
fertility services including egg freezing, IVF, genetic testing,
LGBTQ+ fertility options, and egg/embryo storage, among others.
Those clinics within Prelude include Aspire Fertility Austin
(Texas); Aspire Fertility Dallas
(Texas); Aspire Fertility McAllen
(Texas); Aspire Fertility San
Antonio (Texas); Aspire Houston
Fertility Institute (Texas);
Advanced Fertility Center of Chicago (Illinois); Center for Reproductive Medicine
(Florida); Indiana Fertility
Institute (Indiana); IVFMD
(Florida); Main Line Fertility
(Pennsylvania); NYU Langone
Fertility Center (New York); NYU
Langone RSNY (New York); Pacific
Centre for Reproductive Medicine
(Canada); Pacific Fertility Center
(California); Regional Fertility
Program (Canada); Reproductive
Biology Associates (Georgia);
Tennessee Fertility Institute (Tennessee), and The Reproductive Medicine
Group (Florida).
MEDIA CONTACT:
Mia
Humphreys
239-297-6592
MHumphreys@kruppagency.com
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SOURCE Inception Fertility