Just Women’s Sports and National Women’s Soccer League Renew Media Partnership for 2024 Season
April 17 2024 - 1:00PM
Business Wire
Just Women’s Sports Named an Official Media
Partner for the Third Year to Grow NWSL Audience and Drive
Engagement
Just Women’s Sports (JWS), the leading multimedia platform
dedicated exclusively to women's sports, today announced it’s
teaming up with the National Women’s Soccer League (NWSL) for the
third consecutive year as an official media partner.
The key components of the partnership:
- JWS has secured the rights to continue distributing official
NWSL game highlights and content for the upcoming season
- JWS and the NWSL will work together to drive consistent tune-in
and fan engagement
- JWS will also have a prominent presence at NWSL Championship
Weekend, including hosting the Official Championship Party for the
third year in a row
From its launch, JWS has been a go-to platform for NWSL fans.
The platform’s social coverage boasted an eye-popping 10%
engagement rate on NWSL content in 2023. During last year’s NWSL
Championship Weekend, JWS drove 44 million social impressions while
also hosting an on-site super show featuring three World Cup
winners among seven NWSL stars.
“Over the last two seasons, Just Women’s Sports has been a
valuable partner to the NWSL as we continue our mission of
meaningfully growing the league brand, engaging existing fanbases
and attracting new audiences in unique and dynamic ways,” said
Chief Marketing and Commercial Officer Julie Haddon. “We’re excited
to continue working alongside the JWS team to capitalize on the
unprecedented growth, engagement and enthusiasm around our sport
and women’s sports more broadly.”
“We’re excited to partner again with the NWSL, the leading
professional women’s soccer league in the world,” said JWS CEO
& Founder, Haley Rosen. “Our goal at Just Women’s Sports is to
help leagues and teams grow their audiences by making it easy and
fun to be a women’s sports fan. With this partnership, we’re able
to showcase the league globally by highlighting the incredible
talent and personalities of these world-class athletes.”
About Just Women’s Sports (JWS)
Just Women’s Sports Inc. (JWS) is a digital-first consumer media
brand dedicated to 100% women’s sports, 100% of the time. Through
original programming, digital media, and editorial coverage, JWS
makes it both easy and fun to be a women’s sports fan.
Find Just Women's Sports online at justwomenssports.com and on
Instagram, TikTok, Twitter, YouTube, and Facebook.
About National Women’s Soccer League (NWSL)
The National Women’s Soccer League is the premier women’s
professional soccer league in the world featuring national team
players from around the globe. The clubs are Angel City FC, Bay FC,
Boston, Chicago Red Stars, Houston Dash, Kansas City Current, NJ/NY
Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns
FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah
Royals FC, and Washington Spirit.
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version on businesswire.com: https://www.businesswire.com/news/home/20240417397231/en/
Media Contact Kaitlin Brennan kaitlin@justwsports.com
Kirsten Brierley kbrierley@nwslsoccer.com