- The power of Instagram, TikTok and Facebook to create
celebrities has propelled social media influencer into a new list
of children's most sought-after jobs1.
- Research among kids aged 6-17, by pocket money card and
app nimbl, found the role rubbing shoulders with traditional
careers such as teacher, doctor and vet.
LONDON, April 17,
2024 /PRNewswire/ -- 'When I grow up, I want to be
insta-famous'. Young Brits look to
social media for their dream job, new research by pocket money card
and app nimbl can reveal.
The role of influencer, someone able to monetise followings on
websites and apps like Instagram and YouTube, was the sixth-most
popular career choice among UK children aged 6 to
171.
About 1 in 20 chose it as their top occupation, hoping to follow
in the footsteps of homegrown internet celebrities like gamer-
entrepreneur KSI, and lifestyle guru Zoe
Sugg.
While teacher was the favourite profession in the study,
followed by doctor and vet, influencer elbowed out traditional
careers including nurse, police officer and musician.
Rank
|
Career
|
Percentage
|
1st
|
Teacher
|
6.5 %
|
2nd
|
Doctor
|
6.4 %
|
3rd=
|
Vet
|
5.7 %
|
3rd=
|
Scientist
|
5.7 %
|
5th
|
Athlete
|
5.1 %
|
6th
|
Social media
influencer
|
4.6 %
|
7th
|
Police
officer
|
4.2 %
|
8th
|
Actor
|
3.9 %
|
9th
|
Musician
|
2.5 %
|
10th
|
Chef
|
2.45 %
|
Table: Top 10 most most-desired careers among UK
children
Source: nimbl
Influencers make money through sponsored content, negotiating
with brands to offer paid endorsements or earning share of
advertising revenue. The amount they earn can depend on popularity,
with Instagram users typically able to monetise content once they
have gained a few thousand followers.
According to YouGov, Joe Wicks is
the UK's most famous influencer, with four in five Brits
recognising the fitness coach2. About 5 billion people
use social media, around two-thirds of the global
population3.
Alana Parsons, Chief Executive
of nimbl, commented: "Social media has driven expansion of our
digital lives, providing connection and transforming entertainment
and news. It's also providing jobs – and the most high-profile
influencers are inspiring young Brits careers.
"Although long-standing occupations still dominate dream jobs,
it's clear influencers are having an impact, and school careers
advisers will need to brush up on their hashtags.
"For concerned parents it's important to recognise that – behind
the social media sheen – the biggest online stars have built their
platforms through hard work, drive and perseverance, qualities that
younger generations can learn from."
Notes to Editors:
1 nimbl researchers surveyed 1,345 children aged
6-17, asking 'What do you want to be when you grow up?'
2 YouGov: The Most Famous Influencers (Q4,
2023)
3 Statista: Number of internet and social media
users worldwide as of January
2024
About nimbl
nimbl is an award-winning pocket money card and app, designed with
parents, carers and young people in mind, offering a safe, secure
environment to support financial responsibility, independence, and
confidence from an early age.
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