MEBANE, N.C., Feb. 24, 2015 /PRNewswire/ -- Kingsdown,
Inc., the nation's largest independent and employee-owned mattress
manufacturer, said that it signed a new licensing agreement with
Chinese bedding producer and retailer, Roth Bedding Technology
International Limited, to open 500 stores over the next five years.
The move will position Kingsdown as the largest luxury mattress
brand sold in the world's fastest growing consumer market.
In 2015, the first year of the program, 65 stores in
China are slated to open, two of
which celebrated Grand Openings in February. Through the agreement,
stores will only carry Kingsdown bedding and furniture products
manufactured by Roth, using the same high quality standards that
are used in the US. The newly minted partnership is the direct
result of the historical successes seen by Kingsdown as an
international luxury brand, its ability to uniquely innovate in
both style and product functionally and identifying a partner that
could execute such a monumental undertaking.
Kingsdown entered the Chinese market with their Sleep to Live
and bedMATCH brands in 2012 and has enjoyed growth with other major
bedding manufactures and retailers. The Roth partnership and
significant number of branded stores mark an initiative to increase
and strengthen the brand's presence in China, taking advantage of the demand for an
American brand with a rich history in handcraftsmanship and
style. The Kingsdown stores will sell popular Kingsdown
collections, as well as products specifically designed and
developed for the Chinese marketplace.
"We have enjoyed a fantastic reception in China over the past few years but saw an even
greater opportunity to really capture the country's luxury
consumer. This partnership with Roth Bedding is the boldest
relationship ever entered into by our company and we are thrilled
to have found an organization that enjoys an equally ideal
reputation for their attention to detail, high quality and
service," said Kingsdown President and CEO Frank Hood.
"We believe there is a tremendous opportunity to serve the
Chinese market with fine Kingsdown product and are extremely
excited to further Kingsdown's presence with a substantial 500
stores. The company's focus on styling, quality and groundbreaking
research to deliver a more luxurious night's sleep is a
differentiator that will be appreciated by our consumers," said
Roth Bedding General Manager Jie
Du.
Roth Bedding Technology International Limited is based in
Hong Kong. The company is a leader
in distribution platforms and retail, providing both their partners
and Chinese consumers a full-service company that offers quality
products.
Kingsdown, Inc. founded in 1904 and headquartered in
Mebane, North Carolina, USA is a
manufacturer of premium mattress systems serving leading retailers
across the United States and in
more than 20 countries. The company was honored in 2014 as
the North Carolina Manufacturer of the Year for mid-sized companies
at the McGladery Manufacturing Summit. Kingsdown product is
manufactured using handcrafted techniques combined with
state-of-the-art research, materials and equipment. Research and
development, training and distribution facilities, as well as two
manufacturing facilities, are headquartered in Mebane.
International offices are located in Tokyo and Melbourne. Additional manufacturing and
distribution centers are located in Waco,
TX; Winchester, VA;
Muskogee, OK; Lakeland, FL; Stockton, CA; Leicestershire, England; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Kuala Lumpur,
Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth,
Australia. Kingsdown, Inc., through a licensee and franchise
network, currently operates over 90 MySide / Sleep to Live retail
outlets in China. For more information,
visit www.kingsdown.com.
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Contact:
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Ellyn
Small
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Steinreich
Communications
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(201)
498-1600
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esmall@scompr.com
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SOURCE Kingsdown, Inc.