DALLAS, Sept. 1, 2015 /PRNewswire/ -- Viva Brand has
teamed up with Hollywood actress
and designer, Alyssa Milano, to
transform traditional paper towels into kitchen couture with the
launch of the Alyssa Milano Signature Designs by Viva Paper Towels.
Now available at stores nationwide, the new line features nine
bold, fresh designs curated by Milano, allowing individuals to
coordinate their home décor and express their style where they
haven't been able to before.
Viva Brand worked closely with
Milano to combine her passion for design with the cloth-like
texture and strength of Viva Paper Towels. Each of the nine
designs, ranging from jacquard to lattice patterns in bright
colors, combine high function with high fashion for the best of
both worlds with a range of everyday and entertaining uses.
"I am thrilled to partner with Viva
Brand to create this one-of-a-kind collection of fresh and
contemporary paper towels," said Alyssa
Milano. "I've always had a passion for fashion and consider
every item in my home as an expression of my personal taste. I've
created this collection as the perfect way to add a pop of color to
your kitchen and accent your current décor this season."
Viva Brand will showcase the Viva
Signature Designs Towels today at an exclusive media event with
Alyssa Milano in Los Angeles to media and influencers. The
brand is also launching a contest via Pinterest on September 9, where five people will be awarded
$1,000 towards making their dream
kitchen a reality, by pinning items inspired by the nine
designs**.
"We couldn't be more excited to team up with Alyssa to create a
signature line of paper towels that capture her creative, personal
style through an essential household product," said Sean Nobui, senior brand manager for Viva Paper
Towels. "This new collection is truly a unique offering and we
can't wait to see how consumers bring the spectacular color and
beautiful patterns into their own homes."
For more information about the Viva Signature Designs Towels
visit VivaSignatureDesigns.com or follow the brand on Pinterest,
Twitter and/or Facebook!
**No purchase necessary. Open only to legal residents of the 50
United States or DC, who are 18 years of age or older. Contest
begins 12:01 AM ET on 9/9/15 and ends 11:59 PM
ET on 10/7/15. Limit one entry per person/email
address. Subject to full Official Rules at
VivaDesignsContest.com. VOID where prohibited. Sponsor:
Kimberly-Clark Global Sales, LLC, 2100 Winchester Ave.,
Neenah, WI 54956. Pinterest is not
a sponsor of or affiliated with this promotion. Links and pins to
other sites do not constitute an endorsement of those products or
sites.
About Alyssa
Milano
Actress Alyssa
Milano has spent almost her entire life in the public eye.
Having starred as a child on the popular series, "Who's the Boss,"
she has continued to work throughout her adulthood in both
television and film. She is currently the host and a judge on the
hit show "Project Runway: All Stars" and was recently on ABC's
"Mistresses." She has a history of starring in long-running
television series, including Fox's "Melrose Place" and WB's
"Charmed." Alyssa also has a very successful clothing line, TOUCH
by Alyssa Milano, is the creator of
the critically acclaimed graphic novel, Hacktivist, and is a
dedicated philanthropist. In 2003, UNICEF invited Alyssa, to become
a National Ambassador, in recognition of her charitable work on
behalf of children.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust K-C brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No.1 or No. 2 share positions in 80
countries. To keep up with the latest K-C news and to learn more
about the company's 143-year history of innovation, visit
www.kimberly-clark.com or follow us on Facebook and Twitter.
[KMB-B]
Photo - http://photos.prnewswire.com/prnh/20150831/262553
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/viva-brand-and-alyssa-milano-transform-your-countertop-from-flat-to-fabulous-300135682.html
SOURCE Kimberly-Clark