Starbucks Pumpkin Spice Latte Fans Celebrate the Return of the Official Signal of Fall
August 28 2014 - 6:00AM
Business Wire
Pumpkin Spice Latte’s biggest fans get early
access this week
Beginning Sept 2, Teavana® Oprah Chai Tea Latte
and Salted Caramel Mocha to join the fall beverage assortment,
perfectly rounding out the flavors of the season
Starbucks Coffee Company (NASDAQ: SBUX) this week announced the
early access of Pumpkin Spice Latte (PSL™) to its most loyal of
fans. The Teavana® Oprah Chai Tea Latte and the return of sweet and
savory Salted Caramel Mocha will officially kick off the fall
season at Starbucks® stores nationwide on Tuesday, Sept. 2.
“Our customers tell us that their first sip of Pumpkin Spice
Latte signals the onset of the fall season,” said Cliff Burrows,
group president, U.S., Americas, and Teavana. “The fanfare and
excitement amongst our customers and partners surrounding its onset
each year is extraordinary to witness, and we’re pleased to be able
to give a sneak preview of this beloved beverage ahead of the
official Fall launch in September. Our stores are a gathering place
to re-connect and re-establish routines – especially during this
time of year – and we’re humbled to be a part of that
experience.”
This is the fourth year in a row that PSL fanatics were given
the opportunity to gain early access to the beverage through a
special online experience. To celebrate its triumphant return, PSL
launched an official Twitter account, @TheRealPSL, earlier this
month, and captivated social media with the “Spot the Spice”
challenge. The online scavenger hunt led PSL’s biggest fans through
a series of daily clues, which concluded Monday with the final
clue. A secret passcode, “FIRST PSL,” allows customers to “unlock”
their store to get the beverage a week early. Fans can still
provide the password to their baristas to gain early access through
Friday afternoon. On Twitter, PSL fans have shared excitement for
their favorite beverage in the past by posting more than 3,000
tweets per day during the months when it’s available in stores. The
beverage is Starbucks top-selling seasonal beverage of all
time.
“We know this cherished beverage is one that Starbucks customers
wait for with anticipation all year, so this year’s online
scavenger hunt was a fitting way to give our most fanatical Pumpkin
Spice Latte fans an opportunity to unlock their store and enjoy
this seasonal favorite before it officially launches across the
country,” said Alexandra Wheeler, vice president, Starbucks Global
Digital Marketing.
Cozy Up with Starbucks® Fall Beverage Trio
- Pumpkin Spice Latte: Back for
its 11th season, PSL is a perfectly handcrafted signature espresso
beverage that features steamed milk, rich and creamy pumpkin
flavored sauce, and warm seasonal spices such as cinnamon, ginger,
nutmeg and clove. The beverage is finished with a dollop of whipped
cream and Starbucks® pumpkin spice topping and is
customizable to meet customers’ unique taste preferences. Also
available hot, iced or as a Frappuccino® blended
beverage.
- Teavana® Oprah Chai Tea Latte: A
bold infusion of cinnamon, ginger, cardamom and cloves, blended
with loose-leaf black tea and rooibos. Lightly sweetened and
finished with steamed milk or cold milk poured over iced. Starbucks
donates 25 cents (U.S.) from the sale of this beverage to benefit
educational opportunities for youth through the Oprah Winfrey
Leadership Academy Foundation. For more information, visit
www.oprah.com/oprahchai.
- Salted Caramel Mocha: This
customer favorite features espresso and steamed milk, blended with
mocha sauce and toffee nut flavored syrup. Topped with sweetened
whipped cream, caramel drizzle and a mixture of turbinado sugar and
sea salt, this beverage pairs well with a crisp fall morning or
cozy afternoon. Available hot or iced.
Fall Food OfferingsComforting fall-inspired beverages are
best paired with Starbucks® warm, delicious trio of bakery items by
La Boulange, including fall favorites Pumpkin Scone, Pumpkin Cream
Cheese Muffin, and Washington Apple Pound Cake.
- Pumpkin Scone: Filled with
flavors of the season, pumpkin pie spice, brown sugar, cinnamon and
topped with delicious icing.
- Pumpkin Cream Cheese Muffin:
Richly spiced pumpkin muffin topped with a sprinkling of chopped
caramelized pepitas (pumpkin seeds) and an indulgent cream cheese
filling.
- Washington Apple Pound Cake: A
traditional pound cake with roasted apples that have been tossed
with sugar and a hint a cinnamon, made with apples from Washington
state.
Additional Fall Coffee FavoritesStarbucks VIA® Pumpkin
Spice Latte returns this year with a new recipe in that customers
simply need to just add water and enjoy a PSL on the go. Also
returning is Starbucks® Anniversary Blend, available in whole bean,
K-Cup® Packs and Verismo™ pods, exclusive to participating
Starbucks® stores. Originally created in 1996 as a special coffee
to celebrate Starbucks 25th anniversary, this coffee is so adored
by customers that it has become an annual tradition ever since. New
this year is Starbucks® Fall Blend, a layered and full-bodied
coffee blend reminiscent of fall season, available exclusively
where you buy groceries for a limited time.
For more information about fall at Starbucks or to join the
conversation online using hashtag #PSL, follow @TheRealPSL on
Twitter and visit the Starbucks Newsroom at news.starbucks.com.
About Starbucks CorporationSince 1971, Starbucks Coffee
Company has been committed to ethically sourcing and roasting
high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee
in the world. Through our unwavering commitment to excellence and
our guiding principles, we bring the unique Starbucks Experience to
life for every customer through every cup. To share in the
experience, please visit us in our stores or online at
www.starbucks.com.
Starbucks Coffee CompanyMegan Adams,
206-318-7100press@starbucks.com
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