Avid Enters Into Multiyear Enterprise Agreement with Viacom to Enhance Its Production Infrastructure Worldwide
November 08 2017 - 8:00AM
Avid® (Nasdaq:AVID), a leading global media technology provider for
the creation, distribution and monetization of media assets for
global media organizations, enterprise users and individual
creative professionals, today announced a multiyear enterprise
agreement with global entertainment company Viacom to enhance its
worldwide production infrastructure on Avid’s MediaCentral®
platform. The industry’s most open, tightly integrated and
efficient platform, designed for media will enhance collaboration,
and increase efficiency and productivity, while introducing new
economies of scale, and a path to the cloud for Viacom’s
operations, starting with the deployment of Media Composer® | Cloud
Remote, which enables editors to remotely connect and collaborate
with teams no matter where they’re located.
Viacom is home to premier global media brands that create
television programs, motion pictures, games, consumer products,
live events and other entertainment content for audiences in more
than 180 countries. Its media networks reach over 3.9 billion
cumulative television subscribers globally. The company plans to
invest in Avid’s comprehensive tools and workflow solutions to
create, manage, deliver and optimize media content.
“Viacom is the latest member of Avid’s growing community of
preeminent customers to adopt a single platform approach and an
easily scalable virtualized workflow across its brands,” said Avid
President Jeff Rosica. “Avid’s unifying platform and solutions
enable Viacom to navigate the dramatically changing media
environment and deliver a consistent and higher-value product while
finding a new means to control operating costs.”
With this enterprise-wide agreement, MediaCentral will support
Viacom brands including Paramount, Nickelodeon, BET Networks and
CMT in Los Angeles, New York, Nashville and Miami, as well as
Viacom International Networks. By working with Viacom to deploy a
common platform, and deliver enterprise-wide service and support
programs, Avid is helping create financial models that deliver
stronger return on investment. Defined technology upgrades and
refresh cycles will enable Viacom to optimize content across all
facilities.
“Avid’s approach to enterprise-wide technology deployments and
market-leading creative solutions align perfectly with our
long-term strategic goals,” said David Kline, Chief Technology
Officer, Viacom. “This agreement will enable Viacom to increase the
value and benefits from our technology investments, which are
essential in today’s rapidly changing market.”
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer community
uses Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened to
media in the world—from prestigious and award-winning feature films
to popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Media Composer®, Pro Tools®,
Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid
VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more
information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Instagram, Twitter, YouTube,
LinkedIn, or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNews,
Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid
VENUE, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR
Contacts: Avid
Amy
Paladino
amy.paladino@avid.com +1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency) Josh
Paterson – UKTanya Roberts –
USA avid@rlyl.com
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