Starbucks, Spotify Team Up
May 18 2015 - 5:50PM
Dow Jones News
Starbucks Corp. is teaming up with Spotify to allow subscribers
of the music-streaming service to get reward points that they can
redeem at the coffee giant, in the first of what Starbucks Chief
Executive Howard Schultz said will be many similar tie-ups with
other companies.
"Our long-term plan has been to create an external ecosystem
with likeminded brands that will buy Starbucks stars from us and
use them as a catalyst in their own business," Mr. Schultz said,
explaining that it will also drive more traffic into Starbucks
stores as people come in to redeem the stars for free coffee.
Write to Julie Jargon at julie.jargon@wsj.com
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