Mizzen+Main Announces New Retail Location in Birmingham, Alabama
May 23 2024 - 9:55AM
Business Wire
Mizzen+Main extends its retail presence through
the Southeast, bringing comfortable, performance-grade menswear to
the state of Alabama.
After recently announcing the Grand Reopening of the Dallas
flagship store and the addition of four new locations in 2023,
Mizzen+Main continues to establish its retail presence across the
United States with a new location in the city of Birmingham,
Alabama.
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Interiors of Mizzen+Main's new Birmingham
store (Photo: Business Wire)
"We know many of our ecommerce customers are located throughout
the south, so we’re excited to have more of a physical presence
near where they are,” says Bethany Muths, Chief Marketing Officer
of Mizzen+Main. “Birmingham is such a great fit for the brand, and
we can’t wait to expand our brand experience into new
territories."
In addition to being the hometown of Mizzen+Main sponsored PGA
TOUR professional, Sepp Straka, Birmingham serves as a comfortable
addition to the welcoming environments that host Mizzen+Main retail
locations. And it’s that feeling of comfort and welcome that the
store is created to foster.
Designed in partnership with the Bergmeyer architecture firm,
this store is the result of months of planning and collaboration.
“The store is about promoting discovery and encouraging
engagement,” says Eric Kuhn, Design Practice Leader for Bergmeyer.
“We achieved this through a sequence of touchpoints that connect,
inspire, and encourage interaction.”
The new Mizzen+Main store is less about the transaction and more
about showing customers what it’s like to feel comfortable exactly
where they are. And residents of Birmingham are invited to
experience the comfort of Mizzen+Main firsthand.
The new location in The Summit will officially open this May at
225 Summit Blvd #300, Birmingham, AL 35243 and is open from
10am-8pm, Monday-Saturday and 12pm-6pm on Sundays.
To discover the world’s most comfortable menswear for yourself,
and to find a retail location near you, visit
www.mizzenandmain.com
About Mizzen+Main
Since 2012, Mizzen+Main has combined performance fabrics with
modern silhouettes to create clothes that look great and feel even
better. Originally known for The Best Damn Dress Shirt, Mizzen+Main
now creates multiple lines of apparel, including pants, outerwear,
and golf, helping any man going into work, the weekend, and
everywhere in between feel a lot more comfortable and even more
confident.
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Kay Bell, kay@droesepr.com