Market Logic Software enables new, insights-powered workflows
and leverages efficiency of AI-to-AI collaboration
securely.
BERLIN, May 22, 2024 /PRNewswire/ -- Market Logic
Software, the pioneering leader in insights management solutions,
today announced the launch of DeepSights™ API.
DeepSights is the first AI assistant trained to provide
accurate, relevant answers to business questions about markets and
consumers. By using the new API to integrate DeepSights
seamlessly with any business application, enterprises can infuse
invaluable insights into their business processes and as a result,
systematically drive better decision-making.
Unlike conventional knowledge management platforms, which often
provide generic responses, DeepSights is fully attuned to the
nuances of market insights. Comparison tests repeatedly show
DeepSights outperforms generic AI alternatives by providing 60%
higher quality responses and citing only trusted
sources.
DeepSight's proven reliability equips it uniquely to power the
AI-to-AI integrations, heralding a new era of insights-driven
processes. For instance, at a global consumer goods brand,
DeepSights integrates with a special purpose in-house AI product
concept generator to refine concepts by leveraging insights on
target audience segments.
"Our unwavering commitment to DeepSights' quality enables us to
empower customers to harness the full potential of AI securely.
We facilitate seamless integration across diverse
applications without risk of compromising market understanding with
AI-generated misinformation - a frequent problem with generic AI
tools," said Olaf Lenzmann, Chief
Product and Innovation Officer, Market Logic Software.
Customer feedback echoes the transformative impact of employing
the DeepSights API. "Integration of insights directly into
applications is a game changer. It accelerates the
realization of insights' value and amplifies the impact of insights
on business performance," said, Christian
Niederauer, Vice President, Global Insights and Consumer
Affairs, Colgate-Palmolive.
Since launching last year, DeepSights has garnered widespread
adoption among leading global brands and market research agencies,
liberating thousands of hours previously spent searching for
insights data. Marketers, product managers and insights
professionals are using DeepSights to explore their organisation's
entire market data eco-system and uncover fresh insight with
unprecedented speed.
With user-friendly to popular business tools like Microsoft
Teams, SharePoint, and Google WorkSpace, DeepSights ensures
insights access to all business users.
Developers eager to explore the potential of DeepSights API are
invited to delve into the comprehensive documentation and access
the Python client library here.
About Market Logic Software:
Market Logic is a market leading SaaS provider of insights
management solutions.
Our AI-enabled insights management platform allows insights
teams to equip business decisions makers with trusted insights at
scale and speed. Since 2006, we've helped hundreds of
consumer-focused brands across the globe to transform into
insights-driven businesses. Market leaders such as Unilever,
Vodafone, Mars Wrigley, and Tesco
are driving innovation and making smarter market moves with the
support of Market Logic.
Find out more at https://marketlogicsoftware.com/
Media Contact:
Daniela Zuin
daniela.zuin@marketlogicsoftware.com
+49 030 3988150
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