STEP INTO THE WEEKND'S WORLD AND EXPLORE
ETHIOPIA'S COFFEE TRADITIONS WITH
THE LATEST RELEASE UNDER THE SAMRA ORIGINS PRODUCT LINE, AVAILABLE
FOR A LIMITED TIME IN WHOLE BEAN AND INSTANT FORMATS
OAKLAND,
Calif., May 21, 2024 /PRNewswire/ -- Today,
alongside Blue Bottle Coffee, Abel "The Weeknd" Tesfaye, and his
mother, Samra, invite you into their world with an all-new coffee
blend - The Buna Tetu Collection. Named after Ethiopia's traditional Buna Tetu coffee
ceremony, this blend of premium Ethiopian and African coffees is
available for a limited time across the U.S. and select Canadian
provinces and territories in two formats: Whole Bean and Craft
Instant Coffee. Buna Tetu Blend is
the latest coffee release under the Samra Origins product line.
First introduced in May 2023 by Blue
Bottle Coffee, Tesfaye, and his record label, XO, Samra Origins
celebrates Ethiopia's coffee
culture and coffee excellence.
"The Ethiopian tradition of Buna Tetu is synonymous with home
for me and has greatly deepened my appreciation for Ethiopian
coffee," said Tesfaye. "The coffee ceremony was a significant piece
of our culture my mother would share with our guests, and I
remember coming home to the smell of coffee roasting and the
chatter of family. Sharing this piece of our culture is very
special for my mother and me."
Ethiopia's Buna Tetu coffee
ceremony served as inspiration for the creation of Buna Tetu Blend. Steeped in tradition, the Buna
Tetu ceremony is a cornerstone of Ethiopian culture and serves as a
time for family and friends to come together and connect with one
another. The ceremony involves meticulous steps of roasting,
grinding, and pouring coffee, each undertaken with utmost care,
symbolizing honor and hospitality. Accompanied by traditional
snacks and incense, it's a rich celebration of Ethiopia's heritage. Coffee is not just a
beverage during this sacred time, it's a symbol of connection and
community.
Created with Abel and his mother, Samra, Buna Tetu Blend is a bold, chocolatey roast with
hints of fruit that echo the flavors of the ceremony. Each sip
encapsulates the essence of the ceremony and offers an invitation
into the family traditions Samra shared with Abel. Whether enjoyed
black or with milk and sugar, hot or iced, its exceptional
qualities shine.
Samra Origins
"I'm excited about Samra Origins
highlighting coffee and its role in Ethiopian culture," said
Tesfaye. "This product line with Blue Bottle is special because it
brings in the passionate coffee community around Ethiopian customs
while maintaining the premium standards Ethiopia is known for."
Samra Origins, the brand and product line by Blue Bottle and
Abel, serves as a platform to share coffees that celebrate
Ethiopia's esteemed coffee
heritage. Ethiopian coffee is renowned for its vibrant and
expressive flavors, each cup representing a journey back to the
very origin of coffee itself. Widely considered the birthplace of
coffee, Ethiopia is home to
several distinct coffee-growing regions, each known for their
unique coffee profiles, and the country is home to some of the most
experienced coffee growers, contributing to its esteemed reputation
in the global coffee industry. Through Samra Origins, Blue Bottle
and Abel invite coffee drinkers to discover the remarkable flavors
of Ethiopian coffee and experience the country's rich coffee
heritage and traditions.
Buna Tetu Blend Product Availability
Buna Tetu
Blend is available in two formats: Whole Bean ($22 per 10oz bag) and Craft Instant Coffee
($29 per 15-serving jar). Shipping is
available across the United States
and all Canadian provinces and territories (excluding Quebec). For full details on Samra
Origins and to sign up to be among the first to be notified
about upcoming product drops, please visit
www.samraorigins.com. Follow along on Instagram via
@samraorigins.
About Blue Bottle
Blue Bottle Coffee was founded by
James Freeman in Oakland, California, in 2002 with a simple yet
revolutionary idea: to serve delicious coffee, roasted fresh and
brewed to order, sourced from the finest coffee farms. Today, Blue
Bottle is a global network of cafes in the US and Asia. We are the leader in specialty coffee,
driven by our obsession for quality and our commitment to
environmental health. Our belief is simple and our goal unchanged:
to connect the world to delicious coffee, because delicious coffee
makes life more beautiful. Follow Blue Bottle on Facebook,
Instagram, and Twitter, or visit bluebottlecoffee.com for more
information.
About The Weeknd
Filtering R&B and pop
through an ambitious widescreen lens, The
Weeknd is one of the most compelling artists of the 21st
century. He is one of the most listened to artists in the world
on Spotify (109M+ monthly listeners) and is a top 10
artist of all time for RIAA singles. His 2020 album
After Hours is the #1 most streamed R&B album of all time
(followed by his 2016 album Starboy at #2), and his
80's nostalgic track "Blinding Lights" was named the new No. 1
Billboard Hot 100 song of all time, surpassing Chubby Checker's
1960 hit "The Twist."
Contact:
Blue Bottle Coffee
press@bluebottlecoffee.com
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SOURCE Blue Bottle Coffee