Hotwire Announces Global AI Innovation Team for Consultancy & AI Product Suite
May 21 2024 - 12:00PM
Business Wire
Launching with a Generative AI Optimization
Solution, GAIO.tech, to Offer Clients Transparency and Influence
with AI Chatbots
Hotwire, the global communications and marketing consultancy,
today launched its global AI Innovation team and first proprietary
AI tool, GAIO.tech, that delivers unique insight into brand
reputation, influence and recommendations by AI chatbots like
ChatGPT, Claude, Gemini and Perplexity. GAIO.tech is the first in a
series of AI technology and consulting solutions Hotwire will
launch in the coming months to help global brands use AI as part of
their marketing and communications strategies to better meet
business goals. Hotwire has appointed Sven Winnefeld as Vice
President, AI Innovation to lead the AI team across Hotwire’s
global organization. This team will consult clients on their AI
strategies and communications programs in addition to developing
the suite of proprietary AI powered solutions.
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“According to MuckRack's State of AI in PR 2024 report, 64% of
PR pros now use generative AI tools, compared to just 28% a year
ago. This rapid adoption will shape how AI is used in PR and
marketing to engage target audiences and stakeholders. By launching
a team dedicated to AI innovation for communications and marketing,
we can set our clients ahead of competitors through unique AI
insights and technologies, done responsibly. Working with and
understanding how best to deploy AI will allow global brands to
build stronger reputations and relationships that boost customer
retention and revenues,” said Heather Kernahan, Global Chief
Executive Officer at Hotwire.
With Hotwire’s GAIO.tech, marketing and communications
professionals in technology and innovation companies will better
understand how their brand and products show up in AI chatbots like
ChatGPT, Claude, Gemini and Perplexity as well as the opportunities
to influence these answers. While search engine optimization (SEO)
measures and focuses on keywords and backlinks, GAIO.tech will
allow brands to use Generative Artificial Intelligence Optimization
(GAIO) to understand brand mentions on these AI chatbots and
identify the most prominent answers and sources to recognize which
media outlets, channels and influencers are leveraged and
prioritized. This will better inform PR and marketing strategies as
clients navigate how Generative AI powered research and responses
are impacting brand reputation and visibility.
“As consumers and B2B buyers increasingly turn to Generative AI
for research it will only become more important that marketing and
communications teams understand how consumers are using these tools
and develop strategies to best position their company and products.
GAIO.tech delivers insights into the answers of ChatGPT and other
AI chatbots, including the identification of the most cited
products, brands and sources. This tool is just the start from
Hotwire on working with AI to give our clients the insights they
need to create the most effective marketing and communications
programs for the future,” said Sven Winnefeld, VP, AI Innovation at
Hotwire.
GAIO.tech, available immediately to Hotwire clients, allows
brands to:
- Gain insight into what AI chatbots say about your brand or
products
- Compare brand visibility against competitor brands across AI
chatbots
- Identify key publications, influencers and channels that are
most frequently sourced by AI chatbots
- Create strategies to influence AI chatbot answers, message
delivery and brand perception
As part of Hotwire’s continued AI consultancy, earlier this
year, Hotwire launched a report titled Brand Narratives in the Age
of AI in partnership with think tank House of Beautiful Business.
The report features input from experts at the forefront of AI
including journalists, cyber-psychologists, designers, and brand
leaders to unravel the AI trends and narratives shaping the
business landscape and societal perceptions, and developed a new
brand positioning framework that comms and marketing leaders can
use to benchmark and craft their own AI narratives.
Hotwire will be discussing Generative AI Optimization and
demoing GAIO.tech during Sven Winnefeld’s keynote presentation at
the AMEC Global Summit, alongside a discussion around navigating
the future of comms measurement in the world of AI from Matt
Oakley, Hotwire’s Global Head of Data & Analytics and
MuckRack’s Chief Partnerships Officer Natan Edelsburg.
To check out more about Hotwire’s AI consultancy or learn more
about the AI team, technology and capabilities, visit the website
here.
About Hotwire
Hotwire is the tech PR, communications, and marketing
consultancy. Globally, top technology brands partner with us for
expert consultancy to scale and support their businesses. Found at
the intersection of technology and humanity, our 400+ people in 11
countries weave global experience and local expertise to define,
measure, and repeat success across reputation, relationship, and
revenue campaigns.
Follow us here to see how 20+ years at the forefront of
communications and marketing help Hotwire make the technical,
irresistible.
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version on businesswire.com: https://www.businesswire.com/news/home/20240521624499/en/
Hotwire Whitney Wells whitney.wells@hotwireglobal.com