The bespoke menswear clothier branches out
into the fragrance space with its new signature
scent
MIAMI, May 21, 2024 /PRNewswire/ -- Hive &
Colony, the bespoke men's clothier, announces the launch of a
brand-new, exclusive fragrance—Sartor—available
May 21 at all Hive &
Colony showrooms.
Sartor is a perfume that expresses warmth,
power, and imagination.
"Why Sartor? Sartor, taken from the word Sartorialist, is
someone who constructs and alters garments," said Brittanie Gigler, Head of Product Development
& Design at Hive & Colony. "That's who we are as
individuals and collectively, as a brand."
Sartor is a perfume that expresses warmth, power, and
imagination. Its olfactory notes highlight powerfully spiced
sandalwood with cardamom, iris, and violet, which form the
heart of the fragrance. Precious woods linked to rich spices and
musks give Sartor a characteristic elegance and marked
sensuality.
The Sartor vessel mixes different metals and textures for a
distinctive look. Its magnetic cap ensures the Hive & Colony
bee stays in place, contributing to its aesthetic appeal. The matte
green color and subtle texture make the bottle feel like a precious
jewel.
The Sartor Box, a testament to our commitment to curated
fashion, offers an interactive experience that unveils a hidden
treasure--your fragrance. The soft green velvet interior secures
the bottle and adds a touch of luxury. Designed to be cherished
even after the fragrance is gone, it's a keepsake that embodies the
essence of our brand.
The Hive & Colony culture embraces community,
collaboration, and inclusivity. The executive team challenged
each showroom's team of stylists to participate in a nationwide
naming challenge.
"Each group partook in a creative team-building collaboration to
submit a name that captured the scent's nuance and befitted the
Hive & Colony team ethos. In a company-wide vote, team
Boston, the brand's first
brick-and-mortar location, received recognition among all the
submissions from our nine showrooms for their
recommendation, Sartor, a name that honors the
artisanal legacy of bespoke tailors," said Marianella Mace, CMO of Hive and
Colony.
Hive & Colony will commemorate the release with a
celebration on Tuesday, May 21,
6-8 p.m. at its showroom in
SoHo, New York. Interactive
festivities will capture the essence of Sartor with signature
beverages each offering a taste of various notes of the fragrance.
With a drink in hand, a walk through the showroom will offer
intriguing visual elements that take guests through the story of
Sartor.
Sartor is only available for purchase at Hive & Colony
showrooms.
About Hive & Colony
The Hive and Colony bespoke
experience enhances the tradition of garment styling with a
proprietary 3D body scan that our stylists then refine with hand
measurements and a meticulous customization process to ensure the
perfect fit for every one of our clients. With over 1,000 luxurious
fabrics and a selection of handcrafted Italian accessories, Hive
& Colony bespoke suits and tuxedos preserve sophistication.
Follow us on Instagram @hiveandcolony.
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SOURCE H&C Retail Management LLC