Pixalate Releases Q1 2024 Global Seller Trust Index for SSP Open Programmatic Web Ad Inventory Quality for APAC, EMEA, LATAM, and North America: Index Exchange, Sovrn, OpenX, Freestar Among Leaders
May 20 2024 - 3:14PM
Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released the Q1 2024 Web
Seller Trust Indexes, the comprehensive global seller quality
ratings and rankings for programmatic advertising sold across
mobile and desktop websites.
Pixalate’s Global Seller Trust Indexes are the comprehensive
global sell-side platform (SSP) quality ratings for programmatic
desktop and mobile web advertising based on reach, invalid traffic,
ads.txt transparency, viewability, and MFA factors.
Region-Specific Global Seller Trust Indexes (North
America, EMEA, APAC, LATAM, and Global)North America
Global Seller Trust IndexEurope, Middle-East, and Africa (EMEA)
Global Seller Trust IndexAsia-Pacific (APAC) Global Seller Trust
IndexLatin America (LATAM) Global Seller Trust IndexGlobal Seller
Trust Index
The Top Supply-Side Platforms (SSPs) for Programmatic
Advertising Across Mobile & Desktop Web in Q1
2024Index Exchange ranked No. 1 in the global and
region-specific Indexes, while OpenX, Index Exchange, Google
AdExchange, Verve Group, Sovrn, Xandr Monetize, Loop Me and
Freestar all ranked top-five in multiple global regions.
The top five programmatic sellers of desktop and mobile web
advertising inventory based on overall quality in Q1 2024 are as
follows:Global
- Index Exchange — Final Score: 83 (B)
- Sovrn
— Final Score: 82 (B)
- Freestar
— Final Score: 80 (B)
- Beachfront — Final
Score: 80 (B)
- Nativo
— Final Score: 79 (B)
See the complete Global Seller Trust Index - Global rankings
here. 29 SSPs are ranked.APAC
- Index Exchange — Final Score: 87 (A)
- Verve Group — Final Score: 84
(B)
- Xandr Monetize — Final Score: 83 (B)
- Loop Me —
Final Score: 83 (B)
- PubMatic —
Final Score: 82 (B)
See the complete Global Seller Trust Index - APAC rankings here.
25 SSPs are ranked.
EMEA
- Index Exchange — Final Score: 85 (A)
- OpenX
— Final Score: 84 (B)
- Loop Me — Final
Score: 83 (B)
- Verve Group — Final Score: 83
(B)
- Freestar —
Final Score: 83 (B)
See the complete Global Seller Trust Index - EMEA rankings here.
29 SSPs are ranked.LATAM
- Index Exchange — Final Score: 88 (A)
- Freestar
— Final Score: 84 (B)
- Sovrn
— Final Score: 83 (B)
- Verve Group — Final Score: 83
(B)
- Xandr Monetize — Final Score: 82 (B)
See the complete Global Seller Trust Index - LATAM rankings
here. 25 SSPs are ranked.North America
- Index Exchange — Final Score: 86
(A)
- Sovrn
— Final Score: 83 (A)
- Freestar
— Final Score: 81 (B)
- Beachfront —
Final Score: 80 (B)
- Nativo
— Final Score: 80 (B)
See the complete Global Seller Trust Index - North America
rankings here. 27 SSPs are ranked.Pixalate’s other Indexes include
the Connected TV (CTV) Seller Trust Index for global CTV
advertising and the Mobile Seller Trust Index for global mobile
in-app advertising. Explore the full suite of Pixalate’s Seller
Trust Indexes.
About PixalatePixalate is a global
market-leading ad fraud protection, privacy, and compliance
analytics platform. Pixalate works 24/7 to guard your reputation
and grow your media value by offering the only system of
coordinated solutions across display, app, video, and CTV for the
detection and elimination of ad fraud. Pixalate is an
MRC-accredited service for the detection and filtration of
sophisticated invalid traffic (SIVT) across desktop and mobile web,
mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Global Seller Trust
Indexes (collectively, the "Indexes"), reflect Pixalate's opinions
with respect to factors that Pixalate believes may be useful to the
digital media industry. As cited in the Indexes, the ratings and
rankings in the Indexes are based on a number of metrics and
Pixalate's opinions regarding the relative performance of each
seller with respect to the metrics. The data is derived from
buy-side, predominantly open auction, programmatic advertising
transactions, as measured by Pixalate. The Indexes examine global
advertising activity across the globe, in the U.S., and in North
America, EMEA, APAC, and LATAM, respectively. Any insights shared
are grounded in Pixalate's proprietary technology and analytics,
which Pixalate is continuously evaluating and updating. Any
references to outside sources in the Indexes and herein should not
be construed as endorsements. Pixalate's opinions are just that,
opinions, which means that they are neither facts nor guarantees;
and neither this press release nor the Indexes are intended to
impugn the standing or reputation of any person, entity or app.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com