Exciting Additions from Leading Organic Beverage Brand
Promise to Elevate Beverage Stations
CHICAGO, May 17, 2024
/PRNewswire/ -- Tractor Beverage Company, the trailblazing leader
in Certified Organic, Non-GMO beverages for the food service
sector, is set to showcase exciting new innovations at this year's
National Restaurant Association Show. Attendees are invited to
explore Tractor's complete portfolio and discover their latest
offerings: Ready-To-Drink (RTD) Cans, Purpose-Infused Mixology™,
and No-Added-Sugar beverages at booth 9427 in the Lakeside
Center.
"Tractor Beverage Company's exponential growth reflects our
unwavering commitment to innovation and a best-in-class customer
experience," said Luke Emery,
Tractor's Chief Customer Officer. "We're excited to witness our
pioneering efforts accelerate such remarkable success for our
pouring partners, and we remain committed to driving even greater
impact in the beverage industry."
Tractor's RTD beverages, a unique and exclusive offering
available solely through foodservice, are tailor-made to cater to
the burgeoning carry-out occasion, effectively boosting drink
attachment rates amidst the rise in delivery services. The RTD line
includes three beloved classics in cans—Lemonade, Strawberry
Dragonfruit, and Farmer's Punch—and introduces a refreshing new
flavor, Mango Peach, all available exclusively to the foodservice
industry.
Tractor is excited to make its mark on the bar scene in response
to increasing consumer and customer demand. Purpose-Infused
Mixology™ meets the growing demand for premium bar options while
enhancing operational efficiency for our Pouring Partners. This
program features meticulously crafted recipes for flavorful
cocktails, designed to deliver satisfying experiences while
fostering more in-person moments.
Tractor's No Added Sugar line debuts with two vibrant flavors:
Watermelon Mint and Passionfruit. These beverages, crafted with
USDA Certified Organic Stevia Leaf Extract, are carefully
formulated to deliver a lush taste experience with only 50 calories
per serving. They leverage the natural sweetness of the ingredients
without the need for added sugars.
These new innovations are designed to bolster beverage
attachment rates and offer solutions that will continue to drive
traffic from Gen Z. Tractor's full portfolio will be showcased at
this year's National Restaurant Association Show. Stop by booth
#9427 in the Lakeside Center to learn more.
About Tractor Beverage Company
Tractor Beverage Company is revolutionizing the beverage station as
the first and only USDA Organic Certified, Non-GMO full-line
beverage solution for food service. Farmer-founded and
employee-owned, the team is on a mission to create a cleaner,
healthier planet, one drink at a time. 136 million+ Tractor drinks
are served annually in more than 7,500 locations across 50 states,
with a portfolio of 26 uniquely flavored Certified Organic and
Non-GMO craft refreshers, lemonades, premium craft sodas, and
organic frozen and organic mixology. Tractor's thoughtfully crafted
drinks feature clean ingredients that deliver taste, functionality,
and experience, without any of the bad stuff. Tractor is the first
beverage brand to track and disclose impact data about its
ingredients through the Organic Impact Tracker, a finalist in
Fast Company's 2024 World Changing Ideas Awards in the corporate
social responsibility category. The company was included on the
2023 and 2022 Inc. 5000 lists of America's fastest-growing private
companies and Fast Company's 2021 list of the world's Most
Innovative Companies. For more information, visit drinktractor.com
or follow along on Instagram at @drinktractor.
Media Relations:
Chrystie Heimert
802-338-2556
377887@email4pr.com
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SOURCE Tractor Beverage Company