nuEra Celebrates Grand Opening of New DeKalb Dispensary with Jim McMahon
May 16 2024 - 4:32PM
nuEra, a leading Illinois-based cannabis company and High Times
Cannabis Cup Winner, is thrilled to announce the Grand Opening of
its new dispensary in DeKalb, Illinois β with legendary Chicago
Bears Quarterback Jim McMahon.
This event will take place on Thursday, May 23rd, with a
ribbon-cutting ceremony scheduled for 5:15 PM, followed by a
special signing event featuring NFL legend and Revenant cannabis
brand founder, Jim McMahon, from 5:30 PM to 7:30 PM.
The nuEra DeKalb location, situated at 818 W Lincoln Hwy Space
#7, opposite Northern Illinois University, spans 5,000 square feet
of retail space previously occupied by Book World. This site has
been meticulously redesigned to offer a welcoming, engaging
customer experience with an array of cannabis accessories, handmade
glass, top-of-the-line rigs, apparel, and more.
βOne of the most exciting things about nuEra DeKalb is that we
were able to design it to be an experience. We have an awesome
range of accessories from handmade glass to top of the line rigs,
from apparel to fun knick knacks for cannabis aficionados; we have
art by the incredible local muralist Katie Lukes; we have a place
to sit, ask questions, browse, learn and roam,β said Divina
Capellupo, head of retail operations for nuEra.
Grand Opening Highlights:
The grand opening will feature Jim McMahon, renowned for his NFL
career with the Chicago Bears and his advocacy in the cannabis
industry. McMahon will be promoting his Revenant brand, which
embodies resilience and the spirit of recovery, aligning with
nuEra's commitment to quality and customer well-being.
In celebration of the launch, nuEra DeKalb will be starting
Memorial Day weekend discounts one day early in celebration of the
DeKalb grand opening. Additional discounts include a 10% off
postcard available at local businesses with an extra 5% discount
for new members of their High Flyers Club Rewards club.
About nuEra:
nuEra DeKalb is one of several dispensary locations for nuEra, a
premier vertically-integrated Illinois cannabis company β dedicated
to providing high-quality cannabis products and personalized
customer service to patients across the State. nuEra has recently
launched multiple new brands, including Interstate 420 (identified
by the cannabis data firm Headset as the fastest-growing brand in
Illinois, and top 4 in the State), the value brand Midweek Friday
(which now has the top 5 best-selling vape, also according to
Headset), and re-launching its premium brand, also called nuEra,
winning two High Times Cannabis Cup awards, including best indica
flower. nuEra has plans underway to continue its retail expansion,
with more store openings planned for the last quarter of 2024.
For more information about nuEra and the DeKalb grand opening,
visit the DeKalb dispensary page on the nuEra website.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/feb575d4-b700-41c5-a0e9-33675af79f91
Contact: Jonah Rapino
Phone: (773) 687-8480
Email: jrapino@nueracannabis.com